1.6.2023

Ice Spice Officially Releases “In Ha Mood” on All Platforms

Originally Released Over The Holidays, The Bronx Baddie’s Third Straight Viral Hit Continues Her Run as One of the Biggest Breakout Stars in Rap Music

Critical Praise:

“In a frenzied genre, she’s a calm rapper, which is part of what makes this song so frosty — the beat is skittish and portentous, but Ice Spice sounds at peace. She’s rhyming quickly, but also calmly and slightly dismissively, probably because of the subject matter. That would be a man who might be useful in some ways, but is easily dismissed — someone who’s on call, but barely needed. He’s good at one thing, and when that’s done, not much else — he’s a munch. Get used to saying it.” – The New York Times

“Ice Spice knows how to create a mood” – Pitchfork – Meet five women breathing new life into New York drill

“Drill in New York City has been waiting for Ice Spice, the blasé Bronx rapper who can’t be bothered” – NPR

“She knows exactly how and where to exhale her rhymes into drill music’s sleek architecture, offering a breathy human counterpoint to the alien bass lines, the glitchy hi-hats, the antiseptic synth melodies that tend to hide out in the corner.” – The Washington Post

The Song:

Making waves with her sly grin and quotable bars, Ice Spice was one of the biggest breakout stars of 2022. Kicking off the New Year, Ice Spice officially drops “In Ha Mood” on all DSPs. Originally released on SoundCloud over the holidays, to the tune of 2.2 million plays, the RIOTUSA-produced “In Ha Mood” is Ice’s third straight single to earn viral traction on social media–the snippet generated over 70k video creations and 13.6 million views on TikTok.

“In Ha Mood” is the first single to emerge in the wake of Ice Spice’s massive year. In August, the newly-turned 23-year-old artist shared “Munch (Feelin U),” the runaway hit that helped turn Ice Spice into one of the hottest risers in hip-hop. “Munch” earned universal critical acclaim, earning “Best Song of the Year” mentions in publications like The New York Times, Pitchfork, Rolling Stone, Billboard, NPR, The Washington Post, and many, many others. Ice Spice followed up “Munch” with the viral single “Bikini Bottom,” which earned over 13 million Spotify streams and over 130k TikTok creations.

In just a few short months, Ice Spice established herself as one of the most notable names in the rap game. As she continues to release music, it becomes clearer and clearer: Ice Spice is gonna be a fixture in the music world for many years to come.

Stream “In Ha Mood”: https://icespice.lnk.to/InHaMood

More Praise:

“Setting trails ablaze as a powerful female figure in a male-dominated subculture, Bronx-made artist Ice Spice hit the New York drill scene with buzzworthy cuts like ‘Bully Freestyle’ and ‘Euphoric.’ … the 22-year-old has become synonymous with razor-sharp bars, in-your-face delivery, and ominous beats.” – Pigeons & Planes

“Ice Spice simply has all the tools for success and knows how to use them…The 22-year-old pairs her appearance with the cleanest and catchiest production coming out of the Bronx, grabbing listeners’ attention before she even speaks” –DJ Booth

“Her presence is strong and steadfast without having to scream or degrade her way into making a point or getting people moving….abundantly clear that Ice Spice will be one of the next big names to pop from New York City” – Lyrical Lemonade

For more info, please contact
Michelle McDevitt, Audible Treats
T’Keyah Hayes, Audible Treats
Jennie Boddy, Capitol Music Group

The Background:

“You thought I was feelin’ you?

It’s become the line heard all across social media, fueled by Bronx rapper/singer Ice Spice. The 22-year-old rising star first posed that question on her viral hit “Munch (Feelin’ U)” and it’s been up ever since. The song has since surfed the airwaves of streaming platforms and even TikTok, boosted by a cosign from Drake and armed with a video that adds colorful visuals to this Drill anthem. While Ice Spice is steadily soaring up the ranks as the First Lady of Bronx Drill, she has much more in store—transcending genres and moving from New York City onto the rest of the world.

Ice Spice’s road to stardom accelerated with “Munch,” but she’s been buzzing in NYC for a long time. She first gained attention with with “No Clarity,” a bite-sized banger that decries the lack of communication in a relationship, and the soul-sampling “Name Of Love,“ which Ebro featured as his “discovery of the day” on Apple Music Radio. The belle of the Bronx earned even more notoriety when she hopped on Power 105’s On The Radar, delivering a freestyle that earned praise from Lyrical Lemonade, Pitchfork, who later named her one of “Five Women Breathing Life Into New York Drill,” and Audiomack, who crowned her one of the “10 Rappers You Should Know Right Now” for June 2022. In October, Ice earned Hip-Hop Rookie Of The Month honors from Billboard.