10.28.2022
Ice Spice Shares New “Bikini Bottom” Single
Video Debuts on WorldstarHipHop at 12pm ET
Already Viral on TikTok and Instagram, the Whimsical Follow-Up to the Smash Single “Munch” Proves That the Bronx Born It Girl is Here to Stay
Critical Praise:
“In a frenzied genre, she’s a calm rapper, which is part of what makes this song so frosty — the beat is skittish and portentous, but Ice Spice sounds at peace. She’s rhyming quickly, but also calmly and slightly dismissively, probably because of the subject matter. That would be a man who might be useful in some ways, but is easily dismissed — someone who’s on call, but barely needed. He’s good at one thing, and when that’s done, not much else — he’s a munch. Get used to saying it.” – The New York Times
“Ice Spice’s ‘Munch (Feelin’ U)’ Is the New York Rap Song of the Summer We’ve Been Waiting For” – Pitchfork
“She knows exactly how and where to exhale her rhymes into drill music’s sleek architecture, offering a breathy human counterpoint to the alien bass lines, the glitchy hi-hats, the antiseptic synth melodies that tend to hide out in the corner.” – The Washington Post
The Release:
Taking over the game with her seductive charm and cache of undeniable bangers, Ice Spice has fans buzzing in NYC and beyond. Today Ice Spice drops the anticipated follow-up to her hit “Munch (Feelin U),” sharing her “Bikini Bottom” song and video.
LISTEN HERE.
“Bikini Bottom” showcases the Bronx native’s playful yet hard-hitting side. Previewed earlier this month, the song quickly drew attention with its whimsical RIOTUSA beat. Fans compared the melody to the soundtracks of Scooby Doo and SpongeBob SquarePants — whose undersea hometown gives the song its title – but with subsonic bass and rich 808s.
Ice Spice navigates the instrumental with her supernatural cool, dexterously delivering lyrics that her army of fans already know by heart: “How can I lose if I’m already chose?/ Like/ If she feelin’ hot then I make that bitch froze/ And I get a bitch tight every time that I post/ Damn.” “Bikini Bottom” arrives with a new video that captures the excitement of Ice Spice’s rise, with the Fordham native pulling up in Times Square after hopping on a party bus with more than 20 fellow baddies.
The video for “Bikini Bottom” debuts on WorldstarHipHop at 12pm ET.
“Bikini Bottom” follows in the footsteps of “Munch (Feelin U),” the runaway hit that helped turn Ice Spice into one of the hottest risers in hip-hop. Produced by her frequent collaborator RIOTUSA, the minimalist “Munch” and its signature opening line, “You thought I was feelin u?”, took over the city and the internet in a matter of weeks, generating 55 million global streams, 16 million+ YouTube views, and over 500k video creations on TikTok (where the hashtag #icespice has over 916 million views). “Munch” earned critical praise from The New York Times, Pitchfork, Rolling Stone, Spotify, The FADER, REVOLT, and many others. The song reached the Top 5 of Billboard’s Bubbling Under Hot 100 and the Top 40 of the Hot R&B/Hip-Hop Songs chart. The song is quickly approaching the Urban Radio Top 20 and the Top 25 at Rhythmic. Just this week, Ice earned Hip-Hop Rookie Of The Month honors from Billboard.
Ice Spice’s road to stardom accelerated with “Munch,” but she’s been buzzing in NYC for a long time. She first gained attention with with “No Clarity,” a bite-sized banger that decries the lack of communication in a relationship, and the soul-sampling “Name Of Love,“ which Ebro featured as his “discovery of the day” on Apple Music Radio. The belle of the Bronx earned even more notoriety when she hopped on Power 105’s On The Radar, delivering a freestyle that earned praise from Lyrical Lemonade, Pitchfork, who later named her one of “Five Women Breathing Life Into New York Drill,” and Audiomack, who crowned her one of the “10 Rappers You Should Know Right Now” for June 2022.
In just a few short months, Ice Spice established herself as one of the most notable names in the rap game. With more music on the way, the effortlessly rising superstar is just getting started. Already viral on TikTok and Instagram, Ice’s follow-up to the smash single “Munch” proves that the Bronx born It Girl is here to stay.
Buy/Stream “Bikini Bottom”: https://icespice.lnk.to/bikinibottom
Watch “Munch (Feelin U)”: https://www.youtube.com/watch?v=yF-NC3eRsqc
More Praise:
“Setting trails ablaze as a powerful female figure in a male-dominated subculture, Bronx-made artist Ice Spice hit the New York drill scene with buzzworthy cuts like ‘Bully Freestyle’ and ‘Euphoric.’ … the 22-year-old has become synonymous with razor-sharp bars, in-your-face delivery, and ominous beats.” – Pigeons & Planes
“Ice Spice knows how to create a mood” – Pitchfork – Meet five women breathing new life into New York drill
“Ice Spice simply has all the tools for success and knows how to use them…The 22-year-old pairs her appearance with the cleanest and catchiest production coming out of the Bronx, grabbing listeners’ attention before she even speaks” –DJ Booth
“Her presence is strong and steadfast without having to scream or degrade her way into making a point or getting people moving….abundantly clear that Ice Spice will be one of the next big names to pop from New York City” – Lyrical Lemonade
Please contact Michelle or T’Keyah for more info.
The Background:
“You thought I was feelin’ you?
It’s become the line heard all across social media, fueled by Bronx rapper/singer Ice Spice. The 22-year-old rising star first posed that question on her viral hit “Munch (Feelin’ U)” and it’s been up ever since. The song has since surfed the airwaves of streaming platforms and even TikTok, boosted by a cosign from Drake and armed with a video that adds colorful visuals to this Drill anthem. While Ice Spice is steadily soaring up the ranks as the First Lady of Bronx Drill, she has much more in store—transcending genres and moving from New York City onto the rest of the world.
Links:
instagram | twitter | soundcloud | youtube | spotify
“Bikini Bottom”: https://icespice.lnk.to/bikinibottom
“Munch (Feelin U)”: https://wsds.ffm.to/munchfeelinu / https://www.youtube.com/watch?v=yF-NC3eRsqc
“On The Radar Freestyle”: https://www.youtube.com/watch?v=RavvEbb8uJs
“Name Of Love”: https://www.youtube.com/watch?v=9MGt2N-q_2Y
“No Clarity”: https://www.youtube.com/watch?v=U77JyALAfk0