our work  

clients  

press releases  

our team  

CLIENT

Hurricane Wisdom

instagram | spotify | youtube | apple

“Wisdom, from Havana (a tiny suburb of Tallahassee), fuses the tropical bounce of Florida street rap with the tenderness in the ballads of Southern and Midwestern truth-tellers. And the instrumental—flickering percussion and scattered, Broward County steel drums, merged with slow-mo, almost G-funk synths—is both melancholic and upbeat at the same time. It’s all rounded out by Wisdom’s raspy melodies, as he seamlessly toggles between no-frills aggression and lilts that hit like a sunshower.”Pitchfork

“The Havana native broke down the regional barriers of Tallahassee with the twitchy “Giannis” in August, which picked up momentum like the Milwaukee Bucks superstar on a fast break to close out 2024. Hurricane narrates his gritty come-up but also delivers witty one-liners making light of his situation. He compares guns to the size of Giannis Antentokounmpo and jokes about not being good at math, but keeping problem-solvers around – if you catch his drift.”Billboard

“Hurricane Wisdom Is On His Way To Becoming Rap’s Next Breakout Act”UPROXX

“Dedicated to cultivating music that aims to uplift and inspire, Wisdom crafts his music for survivors and for the downtrodden soldiers who are giving their all to overcome adversity.”The Knockturnal

Fusing expressive church vocals with themes of optimism and perseverance, Hurricane Wisdom makes songs for survivors — anthems that are as spiritual as they are heartfelt. A down-home storyteller, the Florida native serves up motivational soundtracks for everymen with dreams of sunnier days; his music gives them the resolve to get there. It’s an artistic approach as much as it is a mission, and it’s earned him a growing legion of fans, cosigns from Rod Wave and NLE Choppa, and status as one of the most potent young voices in the South East. It’s a position he reinforces with “Hard Knock Life,” an engrossing rumination on the struggle of the hopeful underdogs. His blurry melodies spill out like teardrops even as his lyrics spell out danger. Through it all, he’s swirled themes of aspiration with tales of frayed friendships and other blockboy hazards while showcasing an inborn sincerity — and a heightened humanity — that connects soul to sound and listeners to love. Since breaking out with “Granny’s Baby” in 2020, he’s cultivated a sizable buzz with projects like Hurricane Season (2021), State of Emergency (2022) and Category 5: The Biggest Hurricane (2023), with each new release earning more streams than the last. To date, he’s collaborated with the likes of NLE Choppa, SpottemGottem, NoCap, Luh Tyler and more as he’s proven his ability to infuse songs with empathy that soars above genres or classifications. Looking ahead, Hurricane wants to continue to be a voice for the people who don’t have one. The beats will change and his songwriting skills will grow, but it will all be rooted in a spirit of mutual understanding. “At the end of the day, I just try to make shit that people can relate to as humans,” he says. “We’re all human.”

Read more

Press Releases

Hurricane Wisdom, North FL’s Melodic Master, Prepares for ‘Perfect Storm’ w/ Heartfelt Single

Press Photos