5.13.2024
GROOVY Announces Crying In The Club, His Next EP, Coming May 24th via Defiant Records/Warner Records
The Jersey Native Learns to Live with Lost Love in New Video and Single “KNO ME“
Known For His Unique Mix of R&B and Jersey Club, the Effortlessly Viral Singer Prepares a 10-Track EP, Featuring His Viral 2023 Hit “jersey luv” ft. B Jack$ and New Guest Appearances From Kanii, Vayda, and R2R Moe
Critical Praise:
“One of our new favorites!” – BET
“‘Jersey Luv’ is a love letter not just to Jersey itself, but to the creative force of its residents.” – Earmilk
“Hailing from New Jersey, GROOVY brings something new and fun to the intersection of R&B, House, Club and Pop.” – Def Pen
The Video:
GROOVY uses his singular hybrid of Jersey club and R&B to explore the highs, lows, and complications of young love. Today, the rising artist announces his upcoming EP, Crying In The Club, coming May 24th via Defiant Records/Warner Records. With the announcement comes the heart-wrenching single and video “KNO ME.” Listen HERE and watch the video HERE.
The upcoming EP refines GROOVY’s blend of R&B and Jersey club: GROOVY slows down the club tempo, but keeps the genre’s five-beat pattern and signature sound effects, while applying silky smooth vocals and relatable lyrics on top. Home to “jersey luv” ft. B Jack$, GROOVY’s 2023 viral hit single, Crying In The Club follows a loose narrative about heartbreak and GROOVY’s transition from hopeless romantic to regretful lothario. The EP features guest appearances from Kanii, Vayda, and R2R Moe.
Produced by GROOVY’s frequent collaborator Alejandro, “KNO ME” is an aching confection, layering a mournful string melody and piano arpeggios atop slow-mo club production. Using a screwed-up filter on his ultra-smooth vocals, GROOVY tells the story of a crumbling relationship built on a bed of lies in which nobody truly knew the other until it was too late. Directed by Keats, the video dramatizes the story, using striking imagery as GROOVY and his lover, Mariah, try and fail to work through their differences, and GROOVY responds the only way he knows how: with a sneaky link.
The son of a respected Jersey club DJ who finished optometry school before pursuing his musical career, GROOVY is the latest artist to join Steve “Steve-O” Carless’s Defiant Records, full of artists who build bridges between sounds that resonate on either side of the Hudson River. The Union County native first made noise last year with “jersey luv” ft. B Jack$, which became a viral sensation behind a hip-shaking trend that highlights the song’s dramatic tempo change. Named one of the Best Songs of 2023 by Complex, song has over 450k creations on TikTok, along with over 1 billion views on the platform, and has generated over 49 million Spotify streams and nearly 500k units sold since its release in Spring 2023.
With the Crying In The Club EP, GROOVY continues to build a devoted fanbase by blending vastly different sonic traditions into an emotionally arresting package. Stay tuned for more.
Watch “KNO ME”: https://youtu.be/McZFVn8M9zE
Stream “KNO ME”: https://groovy.lnk.to/KNOME
Crying In The Club EP tracklist:
- showmeluv
- jersey luv (ft. B Jack$)
- mariah (ft. Kanii)
- INTERLUDE
- KNO ME
- Sumn (ft. Vayda)
- INTERLUDE 2
- lace luv (ft. R2R Moe)
- snowdai
- wanna kno
Follow GROOVY on socials: instagram | tiktok | spotify
Credit: Garrett Bruce
Please contact Michelle or Destiny for more info.
The Background:
Born and raised in Union, New Jersey, GROOVY is an independent New Jersey-based artist whose musical expression defies genre. Growing up in a musical household with a father who was a global touring house DJ, GROOVY grew up on a steady diet of house music and hip-hop. The 24-year-old artist recalls witnessing creativity at its finest at a very young age, as artists from all over the world made pit stops at his childhood home to collaborate with his father. In 2023, GROOVY is fearlessly embarking on a new musical journey, abandoning his roots in alternative hip-hop and moving towards a new, eclectic sound, effortlessly blending the R&B, Neo-Pop and House genres while leaving listeners with infectious music fit for late nights on the dance floor.
Links:
“KNO ME”: https://groovy.lnk.to/KNOME / https://youtu.be/McZFVn8M9zE
jersey luv (turn me on) Pack: https://groovy.lnk.to/jerseyluvpack
“jersey luv” Music Video: https://youtu.be/3qUkzh4nITo?si=YWPZFbcRt-qn7-Lc