4.28.2023
Snoop Dogg and GaryVee Join Forces for “Please Take a Step Back,” a Motivational New Song Out Now via Death Row Records
The Two Legendary Entrepreneurs to Launch “Please Take a Step Back” NFT at 4:20 pm ET
The Death Row Records and VaynerMedia CEOs Preach the Power of Patience as They Reflect on Their Journeys to Success
The New Single and Upcoming Music Video Are Part of a One-Of-A-Kind Web3 Project, Accessible to Attendees of VeeCon 2022
The News:
Snoop Dogg and GaryVee announce the release of “Please Take A Step Back,” their new collaborative single, and the first official single released by GaryVee. The song arrives alongside Snoop Dogg and GaryVee’s “Please Take A Step Back” NFT, available to mint on the Ethereum blockchain at 4:20pm ET.*
*(Only VeeCon 2022 ticketholders will be eligible to acquire and mint this NFT. See Details HERE)
Combining Snoop’s slick flow and wisdom earned from a lifetime of experience with GaryVee’s motivational message, “Please Take A Step Back” is a statement of purpose from two fellow entrepreneurs who hope their words can affect positive change in people’s lives. Produced by Richie Souf (Future, Playboi Carti, A Boogie Wit Da Hoodie) and featuring an excerpt of GaryVee’s famous “Monday Morning” speech, “Please Take A Step Back” is a plea for perspective, offering crucial advice for making the most of time on this planet and reminding us all how lucky we are to be alive: “Take a few steps back/Adjust yo’ cap/Integrate, calculate, bout to whip you into shape/Reinvest in real estate and try to stack 100 different meals on your plate/Deals on your plate/Yeah it’s true that dreams can come true/And if it can happen to me, it can happen to you,” exhorts Snoop.
“As a fan, Snoop has been a part of my life for 30 years. I could not communicate to you what 18-year-old Gary is feeling right now,” says GaryVee. “The idea of taking a step back has been something that’s been woven through my content for 15 years. Every time I say ‘patience’ in my content, that’s saying take a step back. Every time I’m saying ‘be empathetic and care about the other person’, every time I’m saying ‘be self aware, know yourself.’ What I’m really saying to people is take a step back, take a breath, take a beat, and figure out who the f*ck you are.”
Close friends for years, Snoop and GaryVee came up with the idea for “Please Take A Step Back” at the inaugural VeeCon 2022, where Snoop participated in a panel conversation about business, innovation, and collaboration with GaryVee. Snoop and Gary teased a potential Web3 project, available only to the attendees of VidCon 2022, and “Please Take A Step Back” is the result. Inspired by the song’s lyrics and and the characters that will appear in its music video, to be released on May 9th, every generated “Please Take A Step Back” token will unlock the ability to participate in new Burn Island: Trivia competitions, where “Please Take a Step Back” NFT holders can test their knowledge of VeeFriends and Snoop Dogg for a chance to win NFTs including Bored Ape Yacht Club #1452, GaryVee’s own prized token, with an estimated value of 80 ETH.
Fans who hold the “Please Take A Step Back” NFT will also be eligible for a once-in-a-lifetime chance to join GaryVee and Snoop Dogg at the Atlanta stop of The High School Reunion Tour (w/ Wiz Khalifa) on August 9th. 10 winners will enjoy the ultimate insider’s experience, enjoying an intimate pre-show gathering with Gary, riding together to the concert in style, and experiencing the show with front-row seats and backstage access.
“I’m very passionate about getting my message across, just like anyone who feels like they have something to say to the world,” says GaryVee. “I try to move people for a living with my content every day, and I respect the art and the capabilities of artists so highly. Music is one of the most profound ways to tell a story. You can completely change someone’s mind with just one song.”
Stay tuned for more from GaryVee and Snoop Dogg, including the upcoming “Please Take A Step Back” music video and more music curated by GaryVee.
Stream Snoop Dogg ft. GaryVee “Please Take A Step Back”: https://deathrowrecords.lnk.to/PleaseTakeAStepBack
“Please Take A Step Back” NFT: https://veefriends.com/please-take-a-step-back
Follow GaryVee on Spotify and Apple Music.
Please contact Michelle or Kevin if interested in talking with GaryVee or Snoop Dogg about the new song or “Please Take A Step Back” NFTs.
The Background:
About GaryVee
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Links:
Snoop Dogg: official site | youtube | spotify | apple | tiktok | instagram | discord
GaryVee: twitter | facebook | instagram | linkedin | youtube | discord | tiktok
Snoop Dogg ft. GaryVee: “Please Take A Step Back”: https://deathrowrecords.lnk.to/PleaseTakeAStepBack