Video: Garren – “You Know That” ft. YFN Lucci

The TIG Labelmates Connect to Drop Wisdom From a High-Rise in a Cinematic New Visual

6.7.2017

The Video:

At the intersection of age-defying wisdom and undeniable trap-n-b bangers you will find Garren, Los Angeles’ velvet voiced rising star. In his latest visual for “You Know That,” Garren recruits fellow Think It’s A Game artist YFN Lucci to trade empowering verses, reflecting on their come-up from atop high-rises and the streets of long-forgotten neighborhoods. Interspersed with shadowy shots of Garren bestowing his hard-earned knowledge upon a younger figure, the reflective visual for “You Know That” adds new layers of depth to the already compelling track.

Born and raised in Compton, Garren grew up with a hardworking mother and a father who spent a lot of time in jail and the rest of the time on the block. As Garren grew and threw himself into his music, he still felt a nagging lack of closure with his relationship with his father, who he never felt he knew. Last month, the 22-year-old Garren got ahold of his father and sat him down for an interview, in which he asked his father pointed questions about why he chose the streets over his family at home. The video went viral after the artist shared it on his Instagram, and it paints a vivid portrait of the drawbacks of the life so often dramatized in Hip-Hop. Following his viral success with the moving video, Garren released “Wrong Way,” an addictive and thoughtful track that echoes some of the themes from his conversation with his dad. Premiered by Ebro on Beats 1, the track caught fire on SoundCloud, where it charted in the top ten and racked up over 368,000 plays in less than a month. Building upon that momentum, Spotify recently added “Wrong Way” to the Most Necessary playlist showcasing rising rap stars. Signed to Think It’s a Game Records, Garren looks to expand his fame beyond SoundCloud with his upcoming project, coming later this year.

Watch “You Know That” ft. YFN Lucci: https://youtu.be/XNxCffKOpAs

Listen to/ Buy “You Know That”: https://itunes.apple.com/us/album/you-know-that-feat-yfn-lucci-single/id1228884167 // https://soundcloud.com/garrenofficial/you-know-that-ft-yfn-lucci