Audio: Freddie Dredd – “DEVIL’S WORK”
The Genre-Bending Cult Figure Shares the Latest Bass-Boosted Horror Story from His Upcoming SUFFER EP
“Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It” – Ones To Watch
“As we delve deeper into this interesting phenomenon, it will become apparent that Freddie Dredd is truly one of a kind; there is something spectacular about this rapper-producer extraordinaire. In a musical climate where originality is on the decline, where ‘everybody wants to be somebody else,’ Freddie exists as a standalone exception. Freddie Dredd is everything contemporary artists, underground and mainstream alike, ought to be. He is an exemplary creative mind, and there is a lot to learn from him.” – The Kollection
Emerging from the corners of the internet that few dare to tread, Freddie Dredd spins his darkest fantasies into intoxicating rap music. Diving ever-deeper into the world of the occult, Freddie shares “DEVIL’S WORK,” his new single. Over a Ryan C. production that mixes sliding, subsonic bass under a gravelly groaning sound that evokes a chorus of the damned, Freddie role plays as the ultimate evil, threatening lost souls with the prospect of eternal damnation: “Sacrificin’ to the demons, you know I love it when you screamin’,” croaks Freddie. The follow-up to the macabre “SPEAK UP,“ “DEVIL’S WORK” is the latest release from SUFFER, Freddie’s upcoming EP, which arrives on August 18th.
Influenced by the more extreme sub-genres of Southern hip-hop, especially the strain of horrorcore embraced by Memphis artists like Three 6 Mafia, Freddie’s music (produced by constant collaborator Ryan C) packs scores of sonic ideas into bite-sized bangers, often featuring shifts in tempo and vocal pitch. In his lyrics, Freddie amuses his fans and himself with the use of extreme imagery and creative threats. Featuring buzzing singles like “DARKO,” “NECKLACE,” and “TOOL,” SUFFER is the purest distillation of the 23-year-old Ontario native’s worldview, offering an unfiltered glimpse into a world polite society tries to ignore.
A member of the Doomshop/Sixtet collective of underground artists, Freddie found his greatest success in 2019, fueled by his popularity on TikTok, whose users were drawn to his vibey combination of ethereal samples and hard-hitting low-end. His single “Cha Cha“ struck gold, racking up over 50 million total streams across platforms. Freddie trended on TikTok yet again earlier this year with his bossa nova-sampling single “Opaul,” inspiring over 2.7 million video creations and earning 34 million streams on Spotify alone.
Last month, Freddie shared the video for “GTG,” one of his biggest hits to date, which earns up over 100k streams per day nearly two years after its release. Directed by Lazy Eye Productions and recently surpassing 1 million views on YouTube, the video artfully leans into the song’s morbidity, positing the Ontario native as the heir apparent to serial killer antiheroes like Dexter or Hannibal Lecter.
As the real world continues to increasingly resemble Freddie’s nightmarish fantasies, look for the artist to make a big impact in the year’s second half with SUFFER.
Buy/Stream “DEVIL’S WORK”: https://FreddieDredd.lnk.to/DevilsWork
Watch “DEVIL’S WORK” visualizer: https://FreddieDredd.lnk.to/DevilsWork/YouTube
Please contact Michelle or Kerry for more info.
Freddie Dredd (born September 19, 1997) is a Canadian rapper and producer based in Oshawa, Ontario. He is originally from Durham, Ontario. Best known for blending gritty, lo-fi sounds, vintage samples, and intense—often dark—lyrics. Freddie’s unique style started gaining traction in early 2019 after several of his songs became viral hits on the short-form mobile video app, TikTok. In addition to his solo work, Freddie frequently collaborates with other underground hip-hop artists, such as Baker, RAMIREZ, and Slim Guerilla. He is also an active member of DoomshopRecords and SIXSET.
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“DEVIL’S WORK”: https://freddiedredd.lnk.to/DevilsWork
“SPEAK UP: https://freddiedredd.lnk.to/SpeakUp
“Cha Cha”: https://open.spotify.com/track/1vvBUZseJ7fwYPX1NedOLd?si=Zo5thp6NSBK-PfJZqH9Zsg