Video: Freddie Dredd – “TOOL”
The Underground Sensation Serves Up a Distorted Missive from the Deep Internet With the Grainy Video For His Recent Single
“Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It” – Ones To Watch
“As we delve deeper into this interesting phenomenon, it will become apparent that Freddie Dredd is truly one of a kind; there is something spectacular about this rapper-producer extraordinaire. In a musical climate where originality is on the decline, where ‘everybody wants to be somebody else,’ Freddie exists as a standalone exception. Freddie Dredd is everything contemporary artists, underground and mainstream alike, ought to be. He is an exemplary creative mind, and there is a lot to learn from him.” – The Kollection
Unleashing disturbed rhymes atop bass-heavy beats, Freddie Dredd revels in speaking the unspeakable. In the new lyric video for “TOOL,” Freddie invites viewers to get inside his head and rhyme along with his twisted fantasies. Inspired by the grainy, 80s-style videos that accompany song choices at seedy karaoke bars, the “TOOL” lyric video is a distorted transmission from a dark corner of the internet, as a blurry Freddie dances along to his violent bars: “Please don’t hurt me, I don’t care now say goodbye/Start to capture f*cking blessings now your soul’s in the sky.”
Released in April as part of a one-two punch with “Necklace,” “TOOL” racked up over 500.000 streams on Spotify alone. Last week, the Ontario native shared “DARKO,” a mind-bending sonic journey that moves from chopped-n-screwed industrial rap to invigorating horrorcore over the course of two minutes.
A member of the Doomshop/Sixtet collective of boundary-pushing artists, Freddie Dredd cultivated a massive following with his abrasive demeanor, inventive beats, unique visual sensibility, and sly sense of humor. He’s been in the digital trenches for years, gaining millions of streams on SoundCloud and winning followers on socials.
In 2019, Freddie found his greatest success, fueled by his popularity on TikTok, whose users were drawn to his vibey combination of ethereal samples and hard-hitting low-end. His single “Cha Cha“ struck gold, racking up over 45 million total streams across platforms. Freddie is trending on TikTok yet again with his bossa nova-sampling single “Opaul,” inspiring over 2.7 million video creations and earning 32 million streams on Spotify alone.
Ready to push the envelope even further with his new music, Freddie is working hard to shape the rap game in his own image. Stay tuned for much more from the artist in the coming weeks.
Buy/Stream “Tool”: https://FreddieDredd.lnk.to/NecklaceToolPR
Freddie Dredd (born September 19, 1997) is a Canadian rapper and producer based in Oshawa, Ontario. He is originally from Durham, Ontario. Best known for blending gritty, lo-fi sounds, vintage samples, and intense—often dark—lyrics. Freddie’s unique style started gaining traction in early 2019 after several of his songs became viral hits on the short-form mobile video app, TikTok. In addition to his solo work, Freddie frequently collaborates with other underground hip-hop artists, such as Baker, RAMIREZ, and Slim Guerilla. He is also an active member of DoomshopRecords and SIXSET.