11.15.2024
Video: Finesse2Tymes – “Hard to Believe”
The Memphis Rapper Brings The Heat With an R&B-Sampling Banger Ahead of Upcoming 11/22 Project Art of War
The Video:
Always bringing an unfiltered attitude to his music, Finesse2Tymes doesn’t hold back. Getting ready to release his upcoming project Art of War next week, the Memphis rapper shares “Hard to Believe,” a new video single. Over a soulful R&B sample enhanced with Southern trap drums, Finesse comes in blazing, calling out the people who switched up on him when he got famous: “Seem like everybody love me when I first started rappin’ / Ran up a lil’ money, I got a lil’ famous / Things changed, didn’t claim him, I’m the one who left him hangin’.” In the “Hard to Believe” video, directed by Rodney Pinz, Finesse embraces the theme of his upcoming project, driving a WWII-era tank with his crew and crushing a car, which they later set on fire.
“Hard to Believe” follows up “Very Demure” ft. NLE Choppa and arrives ahead of Finesse2Tymes’ upcoming project Art of War, out 11/22. The project arrives amidst a strong year for Finesse, complete with popular singles like “Down Bad” and “Show Dat Work” ft. GloRilla & Rob49. Art of War promises to build upon this momentum and position Finesse for even more rap success in 2025.
Born and raised on the East Side of Memphis, most of Finesse’s young adulthood was surrounded by the walls of a prison cell. His first prison stint happened at 14 and he was in and out of prison until his most recent release. At 21, he started formally making music, forming a collective called Memphis Greatest Underrated with several local artists including Blac Youngsta and Moneybagg Yo. The crew released a self-titled EP in 2019 while Finesse was serving his final stint in prison as the group disbanded. While away, Finesse perfected his craft, writing rhymes and plotting his next moves to ensure this prison sentence will be his last. He found a way to keep track of the major players in the industry who followed his music. Among them was Mob Ties Founder and CEO J Prince Jr., son of legendary Rap-A-Lot kingpin J. Prince, who later signed him. At the top of July 2022, Finesse left prison and boarded a private jet bound for Houston. The start of his new life had finally begun.
He dropped the menacing “Get Even” within the first week of his release later chasing it with “Back End,” showcasing a more sophisticated style that still harbored his gruff delivery. The single later went on to earn him his first career entry on the Billboard Hot 100 and first RIAA-certified gold record. He even mended fences with Moneybagg Yo, surprising fans everywhere with their collaborative “Black Visa” track and informally inaugurating his signing with Bagg’s Breadgang. Finesse released his debut mixtape 90 Days in December 2022 representing his pivotal first 90 days post prison release. He later returned with the deluxe, 90 Days Later.
With Art of War on the way, Finesse2Tymes is ready to secure his place in rap stardom. Stay tuned for much more from him soon.
Watch “Hard to Believe”: https://www.youtube.com/watch?
Stream “Hard to Believe”: https://
Pre-save Art Of War: https://finesse2tymes.
Photo Credit: Jimmy Fontaine
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Links:
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“Hard to Believe”:
“Very Demure”: https://
Pre-save Art Of War: https://finesse2tymes.