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“[Figg] has a knack for crafting catchy hooks without diving into the superficial territory occupied by so much radio rap.” – SFWeekly
“One cannot deny this San Francisco area rapper’s talent with a mic.” – AllMusic
“Figg has grown into a rare well-rounded rap artist.” – RapReviews
Rapper, serial entrepreneur, CEO, producer, philanthropist – Figg Panamera (FKA JT The Bigga Figga) has worn a lot of hats. Born in the Fillmore district of San Francisco, he began rapping at an early age. At 16, he was sent to jail, but told his mother that he’d be a rapper when he got out. A year later, he founded Getlow Recordz, a mainstay in the Bay Area Street/MOB Music scene. Taking bits and pieces of what he saw moguls doing, Figg applied the lessons to business, later saying that “drugs and stealing aren’t as exciting as becoming a business owner.” Figg’s second album on Getlow had the hit single “Game Recognize Game,” one of the first major “hyphy” hits from the Bay Area. As Getlow went from indie, to being signed to the major label Priority, and back to indie, Figg learned what it took to run a business. After getting dropped by Priority, he built a studio, signed a distribution deal with Bayside Records, and Getlow released over 20 studio albums a year. After Getlow, Figg continued to grow his professional resume. In 2002, he published his E-book “The CEO Manual,” and in 2005 was named A&R for West Coast Operations for Rap-A-Lot Records. He also acted in the Spike Lee joint Sucker Free City, and in the Mandatory Business documentary alongside Snoop Dogg. During this time, he produced music for over 100 albums, working with everyone from Master P to The Game, along with Bay Area heroes such as San Quinn and Messy Marv.
[wpex click for full bio]In September of 2010, Figg felt the need to expand into another market. Invited to Atlanta by Zaytoven, whom he taught production, he founded the Fillmoelanta label to promote local artists. In 2012, Figg started the Mandatory Business magazine. With the magazine, he continued to help promote local artists, and was the first to give Future, YG, Sonny Digital, and many others their first cover stories. In 2012 he began working with Young Scooter and Kevin Gates, helping them with their sound and production. In 2013, however, Figg switched directions, and began a campaign to help the homeless in Atlanta. During the campaign, Figg housed many people, gave them jobs, and incorporated them into the rap community, eventually buying an apartment complex – Fillmoelanta. In 2015, he founded a string of successful businesses, including Trapflix, a Netflix for trap movies, documentaries, and concert footage, as well as a tablet cellphone pre-loaded with movies, which he sold in the hood. In addition, he manufactured light-up sneakers – Trap Kicks and TrapForce1. In 2017, noticing the mobile phone industry in Africa was exploding, Figg went to Africa to sell phones/tablets preloaded with African content. When he went to Burkina Faso, however, he saw the way that people in small villages were living, and began a campaign to improve their quality of life. Buying 5 acres of land, Figg built water wells, toilets, rice, shoes, fixed up community centers, and started the Fillmoe Africa Business School. Two days after returning to Atlanta for the birth of his child, Figg was the victim of a robbery gone bad while feeding the homeless. Managing to survive after he dragged himself into a bulletproof car, Figg was hospitalized for a month, only to be released last week. Now fully healed, Figg is ready to take his honed business instincts back to the rap game, and is poised to release his first full album as Figg Panamera.
[/wpex]Press Releases
🔥 Figg Panamera Plays With Fire and Brings the Heat in His Latest Video, Premiered by Passion of the Weiss 🔥
Kevin Gates Joins Figg Panamera in a Grand Theft Auto Trap House in “Phone Ringing,” Premiered by VIBE
Figg Panamera and 21 Savage Don’t Speak English, They “Money Talk,” Premiered by The FADER
Figg Panamera Recruits 21 Savage, Kevin Gates, Zaytoven, and More for Cali Boy Down South, Premiered by Dirty Glove Bastard
Business is Boomin’ for Kevin Gates and Figg Panamera *chirp chirp* 📞☎️ Premiered by Mass Appeal
Street Legend Figg Panamera Flexes with 21 Savage on “Money Talks,” Announces New Project, Premiered by XXL