5.28.2021

Farruko Shares New Single “Love 66” ft. CJ, Along With Cinematic Music Video

The Puerto Rican Superstar Prepares for La167, His Next Album, Coming Later This Year

The Global Hitmaker Showcases His Versatility With a Drill Banger, Featuring Lyrics in English and Spanish

Farruko Stats & Accolades:

Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.'” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

The Song + Video:

Farruko is one of the most versatile artist-songwriters in Latin music today, comfortably blending traditional and modern styles into a unique sound of his own. Today, Farruko releases “Love 66,” a bilingual banger with Staten Island rapper CJ, whose breakout hit “Whoopty” topped Urban and Rhythmic radio earlier this year and continues as a hit song of 2020 and 2021. Heavily influenced by drill music, a sound that’s taken over the street scenes in NYC, London, and Chicago, “Love 66” is a raw and gritty anthem that bridges rap and Latin culture, emphasizing the importance of staying true to oneself and remaining grounded even after achieving fame and fortune. Named after the Puerto Rican superstar’s favorite hookah flavor, the song finds the two artists mixing braggadocious boasts with heartfelt assertions that they’ll never forget their past. Duetting atop dark synths and sliding 808s, Farruko and CJ prove to be adept sparring partners, the NYC rapper complementing Farruko’s booming baritone with English and Spanish bars.

Stream the song HERE

“CJ is at the top of his game right now and I am a fan of what he is doing for the genre so it was an organic connection with this collaboration. We brought different aspects of our cultures together and our styles compliment each other’s flow and that is clear when you listen to the track.” comments Farruko.

“Working with Farruko was super dope, very easy working with him. The vibe and energy in the studio was great,” shared CJ. “What appeals to me the most about working with another Latin artist is our cultural connection, we come from the same background and can relate on many different levels, which makes it easier when creating a record.”

Produced by KPRA films and directed by Jose Paolo “Jolo” Sanchez, the video finds Farruko and CJ commanding a massive crowd in iconic Miami locations, including the Guerrero supermarket, Jose Marti Park, and Little Havana Projects. The video gets its power from Farru’s charisma, emphasized in close-up shots and enhanced by the vibrant sun of the daytime scenes and the stark contrast in the night scenes. “Love 66” will appear on La167, Farruko’s upcoming album, due to release later this year via Sony Music Latin / Carbon Fiber Music Group.

Watch the video HERE

Earlier this year, Farruko joined forces with fellow icons Myke Towers and El Alfa to release his first ever double feature release titled “Premium.” The first track, “Oh Mama,” features Towers and showcases a sultrier side of both performers as they weave a story that details their intense attraction to their leading lady. With “XOXA,” Farruko teams up with the king of Dominican Dembow, El Alfa, for the ultimate breakup song, which continues to showcase his musical versatility as an artist. Prior to his to the release of his “Premium” double single, Farruko was enjoying the colossal success of his hits “La Toxica,” which took the No.1 spot on Billboard’s “Latin Airplay” chart and it’s subsequent follow-up “La Toxica (Remix)” alongside Towers, Sech, Jay Wheeler, and Tempo. Both songs saw the Puerto Rican hitmaker and musician garner over 350 million global DSP streams and over 266 million views. Farruko will appear on the recently announced soundtrack for F9, the upcoming Fast & The Furious film, performing “Rapido” with Myke Towers, Amenazzy, and Rochy RD.

The Puerto Rican singer-songwriter is looking to continue building upon the success he has built up in his lengthy career that started with the release of his first album in 2009. With his next project La167, the follow-up to his smash hit 2019 album Gangalee, Farruko will continue to develop music that stays true to his signature sense of creativity and ingenuity, aspects that have led him to cement his indelible mark on the genre with songs that have become certified hits and global anthems among his millions of fans.

Background:

Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

Links:

“Love 66” ft. CJ: https://farrukooficial.lnk.to/Love66

“Love 66” video: https://youtu.be/i_wh669vMI4

“PREMIUM”: https://smarturl.it/FarrukoPREMIUM

“Oh Mama” ft. Myke Towers: https://youtu.be/_QykZxOvsSg

“XOXA” ft. El Alfa: https://youtu.be/D9t4APjK4jU

“Burros De Salitre” ft. Ñengo Flow: https://www.youtube.com/watch?v=5MMs7dRXuPo

“La Tóxica”: https://www.youtube.com/watch?v=puugRJxgdt4