3.3.2021

Innovative Superstar Farruko Receives Two Nominations for the 2021 Latin American Music Awards

The Global Hitmaker Was Recognized Under the Best Collaboration and Favorite Pop Song Categories

Farruko Recently Released his “Premium” Double-Single Featuring Myke Towers and El Alfa

Farruko Stats & Accolades:

Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.'” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

The Announcement:

Puerto Rican singer-songwriter, Farruko, was honored with two nominations for the sixth annual Latin American Music Awards today. “Si Me Dices Que Si” alongside Mexican group Reik and Colombian singer-songwriter Camilo, has been nominated under the “Best Collaboration” and “Favorite Pop Song&rdquo categories. Voting through LatinAMAs.com is open until Tuesday, March 23, at 3:00pm EST and the show will be telecast live on Telemundo on April 15 from the BB&T Center in Sunrise, FL.

These nominations follow in the footsteps of his double win at the 33rd Annual Premio Lo Nuestro Awards under the “Collaboration of the Year – Pop” and “Song of the Year – Urban/ Pop” categories for the bonafied hit with Reik and Camilo.

Last week, Farruko joined forces with fellow icons Myke Towers and El Alfa to release his first ever double feature release titled “Premium.” The first track, “Oh Mama,” features Towers and showcases a sultrier side of both performers as they weave a story that details their intense attraction to their leading lady. With “XOXA,” Farruko teams up with the king of Dominican Dembow, El Alfa, for the ultimate breakup song, which continues to showcase his musical versatility as an artist.

Prior to his to the release of his “Premium” double single, Farruko was enjoying the colossal success of his hits “La Toxica,” which took the No.1 spot on Billboard’s “Latin Airplay” chart and it’s subsequent follow-up “La Toxica (Remix)” alongside Towers, Sech, Jay Wheeler, and Tempo. Both songs saw the Puerto Rican hitmaker and musician garner over 350 million global DSP streams and over 266 million views.

The Puerto Rican singer-songwriter is looking to continue building upon the success he has built up in his lengthy career that started with the release of his first album in 2009. In 2021, Farruko will continue to develop music that stays true to his signature sense of creativity and ingenuity, aspects that have led him to cement his indelible mark on the genre with songs that have become certified hits and global anthems among his millions of fans.

Buy/Stream “Premium” ft. Myke Towers & El Alfa: https://smarturl.it/FarrukoPREMIUM

Watch “Oh Mama” ft. Myke Towers: https://youtu.be/_QykZxOvsSg

Watch “XOXA” ft. El Alfa: https://youtu.be/D9t4APjK4jU

Background:

Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

Links:

“PREMIUM”: https://smarturl.it/FarrukoPREMIUM

“Oh Mama” ft. Myke Towers: https://youtu.be/_QykZxOvsSg

“XOXA” ft. El Alfa: https://youtu.be/D9t4APjK4jU

“Burros De Salitre” ft. Ñengo Flow: https://www.youtube.com/watch?v=5MMs7dRXuPo

“La Tóxica”: https://www.youtube.com/watch?v=puugRJxgdt4