1.13.2022

Farruko Shares “Embalao,” His First New Video of 2022

Featuring White Star and Produced by J. Cross, “Embalao” is a Highlight from LA 167, Farruko’s Acclaimed 2021 Album

The Video:

Incorporating a vast tapestry of influences into his singular blend, Farruko is one of the most versatile and successful artists in Latin music today. Today, the global superstar shares a new video for “Embalao,” a club-ready house track from his LA 167 album. With a title that alludes to maintaining a perfect buzz, “Embalao” is an uptempo party anthem, following in the footsteps of his mega-hit “PEPAS,” aided by a guest verse from White Star and J. Cross’s trance-y production. Directed by FramexGod, the video deposits Farruko and White Star in the forested wilderness, the two artists rocking their finest winter attire as they rock out to the song and race ATVs. The video intercuts the two artists’ ATV adventure with clips of Farruko performing to enthusiastic sold out crowds.

“Embalao” is the latest in a long line of high quality visuals from LA 167, immediately following “La Benidicón,” an iconic and festive salsa. Few artists of any genre are able to show such range with two consecutive video releases, a testament to the confidence and versatility displayed throughout the album. The album was one of Farruko’s most successful albums to date, and one of the blockbuster Latin releases of 2021, boasting singles like “PEPAS” (#25 peak on the Billboard Hot 100), “La Tóxica” (#95 peak on the Hot 100), and “El Incomprendido.” Farruko’s LA 167 was included in The New York Times “Best Albums of 2021” list and “PEPAS” was named by Time Magazine as the number 1 song of 2021, hailed by NPR as one of the 100 Best Songs of 2021, and recognized by Billboard in the Top Ten Hot Latin Songs of 2021.

Recently, Farruko wrapped up the first leg of his first US Arena tour with 8 sold out shows which included stops in California, Colorado, Florida, Georgia, Tennessee and Texas. Farruko delivered an electrifying show night after night, giving fans an unforgettable experience and demonstrating why he is one of the most celebrated artists of our time. In February 2022, Farruko will kick off the second leg of his tour starting at his nativo Puerto Rico. He hit a career milestone and made history by selling out Puerto Rico’s renowned Coliseo arena during a presale for 2 nights for his upcoming homecoming shows of “LA 167 Tour” on February 4 and 5th, 2022.

Watch “Embalao” ft.White Star & J. Cross HERE

Stream LA 167: https://farruko.lnk.to/La167

Download promotional images HERE

Please contact Michelle or Kerry for more info.

Farruko Stats & Accolades:

Social Media Following:
IG: 19.7 million followers
Twitter: 4.9 million followers
Facebook: 21 million followers
YouTube: 16.7 million subscribers

2x Nominee at the 2021 Latin American Music Awards (vote here until 3pm ET on March 23rd)

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica” and 2021’s “PEPAS”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.'” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

The Background:

About Farruko
Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

About Carbon Fiber Music
Carbon Fiber Music, Inc. (CFM) is a record label specializing in the international Latin market, established in 2014 and founded by international superstar, Farruko, and his manager/entrepreneur Franklin Martinez. Today, Carbon Fiber Music is one of the most respected independent record labels in the music industry and is responsible for the internationalization of multiple artists such as: Farruko, Ankhal, Lary Over, Milly, Akim, Lil Tati, Josephlee, and producers and songwriters: Sharo Towers, K4G K LO K, Ghetto, White Star.

The label is characterized by its mastery of a wide variety of musical styles, which reflect the constant evolution of the Hispanic American youth thanks to its wide and successful catalog that has taken it to win multiple Latin GRAMMYS and tour the world with its artist roster.

Carbon Fiber Music has always distinguished itself for its consistency and the quality of its releases, leading it today to become one of the most recognized and significant brands in Latin Urban music, with more than 3.97 million followers through its social networks and more than one billion views on its official YouTube channel.