12.15.2021
GLOBAL SUPERSTAR FARRUKO DROPS MUSIC VIDEO FOR “LA BENDICIÓN” FEATURING LENIER
The Announcement:
December 15, 2021 (Miami, FL) – Puerto Rico-born superstar Farruko is one of the most versatile artists in Latin music, incorporating the sounds of the music that he loves into his vast sonic tapestry. Today, he releases the latest video off of his critically acclaimed album LA 167, “La Bendición” featuring cuban artist, Lenier, highlighting their Caribbean roots with an iconic and festive salsa, produced by IAmChino and Mauro Silvino Betran.
Directed by Cristian J Aguilar and produced by HERO KIDS, the video for “La Bendición” is the ultimate kick-off to the holiday season. With scenes that capture the true essence of the song’s lyrics among dancers and a full blown party, both artists sing its chorus “Yo, no pararé, voy a seguir gozando, que aquí se vive una sola vez” (I won’t stop, I’m going to keep enjoying life, because you only live once), inviting their audience to enjoy life to the fullest.
Recently, Farruko wrapped up the first leg of his first US Arena tour with 8 sold out shows which included stops in California, Colorado, Florida, Georgia, Tennessee and Texas. Farruko delivered an electrifying show night after night, giving fans an unforgettable experience and demonstrating why he is one of the most celebrated artists of our time. In February 2022, Farruko will kick off the second leg of his tour starting at his nativo Puerto Rico. He hit a career milestone and made history by selling out Puerto Rico’s renowned Coliseo arena during a presale for 2 nights for his upcoming homecoming shows of “LA 167 Tour” on February 4 and 5th, 2022.
“La Benedición” ft. Lenier: https://www.youtube.com/watch?v=BD9rJ5e5V9E
Stream “La Benedición” ft. Lenier: https://Farruko.lnk.to/LaBendicion
Download promotional images HERE.
Please contact Michelle for more info.
Farruko Stats & Accolades:
Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)
2x Nominee at the 2021 Latin American Music Awards (vote here until 3pm ET on March 23rd)
Winner – Premios Juventud 2021 (La Mezcla Perfecta)
2x Latin GRAMMY Award Winner (2016, 2019)
ASCAP Latin Songwriter of the Year (2018)
Latin Billboard Award Winner (2015)
Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)
“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.'” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)
“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice
“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla
Background:
About Farruko
Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”
His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.
About Carbon Fiber Music
Carbon Fiber Music, Inc. (CFM) is a record label specializing in the international Latin market, established in 2014 and founded by international superstar, Farruko, and his manager/entrepreneur Franklin Martinez. Today, Carbon Fiber Music is one of the most respected independent record labels in the music industry and is responsible for the internationalization of multiple artists such as: Farruko, Ankhal, Lary Over, Milly, Akim, Lil Tati, Josephlee, and producers and songwriters: Sharo Towers, K4G K LO K, Ghetto, White Star.
The label is characterized by its mastery of a wide variety of musical styles, which reflect the constant evolution of the Hispanic American youth thanks to its wide and successful catalog that has taken it to win multiple Latin GRAMMYS and tour the world with its artist roster.
Carbon Fiber Music has always distinguished itself for its consistency and the quality of its releases, leading it today to become one of the most recognized and significant brands in Latin Urban music, with more than 3.97 million followers through its social networks and more than one billion views on its official YouTube channel.
Links:
official site | instagram | spotify | youtube | facebook | twitter
“La Benedición” ft. Lenier: https://www.youtube.com/watch?v=BD9rJ5e5V9E
“Amigos Nuevos No” ft. Fresy Franklin: https://youtu.be/xZofUAyzwXQ
PEPAS EP: https://farruko.lnk.to/PepasFarrukoEP
“Baja Cali”: https://youtu.be/FR3o7LZAIKw
“PEPAS” (Remix) ft. Tiësto: https://farruko.lnk.to/PepasTiestoRemix
Watch Farruko perform on The Tonight Show Starring Jimmy Fallon: https://youtu.be/7V2aGXbaiJo
LA 167: https://Farruko.lnk.to/La167
“El Incomprendido”: https://youtu.be/Zpi7CTDvi1A
“PEPAS” (Remix) ft. David Guetta: https://Farruko.lnk.to/PepasRemix
“PEPAS”: https://farruko.lnk.to/Pepas / https://youtu.be/y8trd3gjJt0
Buy tickets for “LA 167” Tour at www.farruko.com
“PREMIUM”: https://smarturl.it/FarrukoPREMIUM
“La Tóxica”: https://www.youtube.com/watch?v=puugRJxgdt4