10.26.2021

Video: Farruko – “Baja Cali“

The Versatile Puerto Rican Superstar Travels to the Arid U.S./Mexico Border in the Cinematic Visual For a Corridos Tumbados & Norteño-Inspired Highlight from His LA 167 Album, Which Peaked at #1 on Billboard’s Top Latin Albums Chart

The Announcement:

Puerto Rico-born superstar Farruko is one of the most versatile artists in Latin music, incorporating the sounds of the music that he loves into his vast sonic tapestry. Taking a trip to the sandy hills that mark the border between Mexico and California, Farruko shares “Baja Cali,” his latest music video. The song takes inspiration from “corridos tumbados,” the red hot genre that mixes traditional guitars with 808s and trap beats. Farruko tells a story from the point of view of a Tijuana cartel boss, mixing in true details from his own life with the kind of braggadocious boasts of illicit dealings common in corridos.

Directed by Mike Ho, who worked with Farru on the party-positive clips for “PEPAS” and “El Incomprendido,” “Baja Cali” is a sweeping and cinematic clip, set at the border between the U.S. and Mexico in Baja California, with shots of the barrier that divides Baja and California. Surrounded by advanced weaponry and mariachi musicians, Farru exults in his boss status, posting up at a gas station similar to the one owned by his grandfather in Puerto Rico and surveying his binational kingdom.

Watch “Baja Cali”: https://youtu.be/FR3o7LZAIKw

“Baja Cali” is the latest standout clip from LA 167, the two-time Latin GRAMMY award winner’s brand new album. Named after the main highway that runs through his hometown of Bayamón, PR, the project finds the global chart-topping reggaetonero further defying industry standards — creating an eclectic ambiance fit for various subcultures and genres. Intentionally crafted to honor the intersections of the culture of Bayamon and the legacy of his late grandfather, the album displays a Farruko that is nostalgic, festive, vulnerable, and proud. Home to the global hit “PEPAS,” LA 167 currently sits at #2 on Billboard’s Top Latin Albums chart, after reigning at the #1 spot for two weeks, and resides at #62 on the Billboard 200 after debuting at #26.

Buy/Stream LA 167: https://Farruko.lnk.to/La167

With remixes from superstar DJs like David Guetta and Tiësto, “PEPAS” landed Farruko the #1 spot on Billboard’s “Hot Latin Songs” chart (9 weeks at #1), and number #2 “Hot Dance/Electronic Songs” (after 8 weeks at #1), plus #1 spots on three other Billboard charts. Listed at #29 on the Billboard Hot 100, the track currently ranks at #9 on Spotify’s Weekly Global Top 50 chart, with over 380 million total streams, surpassing 3.3 million daily streams. Shortly after the release of LA 167, Farruko made his late night TV debut, performing “PEPAS” on The Tonight Show Starring Jimmy Fallon.

“PEPAS”: https://farruko.lnk.to/Pepas / https://youtu.be/y8trd3gjJt0
“PEPAS” (Remix) ft. David Guetta: https://Farruko.lnk.to/PepasRemix
“PEPAS” (Remix) ft. Tiësto: https://farruko.lnk.to/PepasTiestoRemix
Watch the Jimmy Fallon performance: https://youtu.be/7V2aGXbaiJo

This week, Farruko will release a new EP featuring three brand new “PEPAS” remixes, along with the previously released David Guetta and Tiesto remixes. The upcoming EP releases on October 29th via Sony Music Latin / Carbon Fiber Music.

Credit: Mike Ho

Along with “PEPAS,” LA 167 is home to “La Tóxica,” which debuted in the top 10 of Billboard’s “Latin Digital Song Sales” list and in the top 15 of “Hot Latin Songs, it peaked at no. 1 in 9 countries, #1 on Billboard’s Hot Latin Songs and Latin Streaming Songs, and scored him a 2021 Latin GRAMMY® nomination in the “Best Reggaeton Performance” category. Last week, Farruko shared the festive video for EDM-inflected banger “El Incomprendido,” which interpolates the 1999 eurodance classic “Better Off Alone” by Alice Deejay and generated over 9 million YouTube views in just its first week. The album features a new collaboration with Pedro Capó, who connected with Farru in 2019 for the 25x Platinum hit “Calma,” Farru’s fellow Bayamón native Ñengo Flow, and additional appearances from Myke Towers, Jay Wheeler, Brray, Secreto, Noriel, Luar, White Star, India Martinez, Lenier, and Jamaican dancehall singer Mavado.

Characterized as a definitive artist of his generation of Latin musicians, Farruko illustrates his natural approach to both commercial and rooted styles with LA 167. This November he will kick off his first US Tour making stops in 15 cities. He recently made history selling out Puerto Rico’s renowned Coliseo arena during a presale for 2 nights for his upcoming homecoming shows of “LA 167 Tour.”

LA 167 is available to stream everywhere via Sony Music Latin/Carbon Fiber Music.

LA 167 Tracklist
1. “Ki” Feat. Oneill & Daniel Habif
2. “La Tóxica”
3. “Pepas”
4. “GPS” Feat. Jay Wheeler
5. “F*LOVE” Feat. Dímelo Flow & DJ Adoni
6. “Cucaracha” Feat. Ñengo Flow
7. “Lambo”
8. “My Lova”
9. “Baja Cali”
10. “La Perla”
11. “Cuervos”
12. “El Incomprendido” Feat. Victor Cardenas & DJ Adoni
13. “Embalao” Feat. White Star & J. Cross
14. “Jíbaro” Feat. Pedro Capó
15. “$”
16. “167”
17. “Baya” Feat. Yomo
18. “Doble L” Feat. Brray & Noriel
19. “Guerrero” Feat. Luar La L
20. “Amigos Nuevo” Feat. Fresy Franklin
21. “Bendición” Feat. Lenier
22. “WFM” Feat. Mavado
23. “Apunta y Dispara” Feat. India Martinez & Lito MC
24. “Siempre Sere” Feat. Myke Towers, Tempo,
Secreto, Pacho El Antifeka
25. “Helicóptero”

Please contact Michelle or Erin for more info.

Farruko Stats & Accolades:

Social Media Following: Instagram (18.5 million), Twitter (4.7 million), Facebook (15 million likes), YouTube (13.7 million)

2x Nominee at the 2021 Latin American Music Awards

Winner – Premios Juventud 2021 (La Mezcla Perfecta)

2x Latin GRAMMY Award Winner (2016, 2019)

ASCAP Latin Songwriter of the Year (2018)

Latin Billboard Award Winner (2015)

Nine Latin Airplay #1 Hits (including 2020’s “La Toxica”)

“After his 2017 single ‘Krippy Kush’ became the first Latin trap song to reach the Hot 100 singles chart, Farruko did the unexpected by shifting his next album away from the burgeoning format and returning to urbano’s reggae roots. Eschewing tough rap braggadocio in favor of tuff gong vibrations, Gangalee makes Carribbean connections via cuts like the breezy ‘Quédate’ and the throwback ‘Pórtate Mal.’” – Rolling Stone’s Best Latin Albums of 2019 (Gangalee)

“Whether or not you realize it, this Puerto Rican rapper is one of the most popular artists in America right now.” – Vice

“Luckily, a few artists have taken on the task of ensuring [reggaeton’s] origins aren’t suppressed or forgotten. Farruko is one of the few at the forefront, doing so in the most overt fashion…Farruko, who has over a decade of experience in the music industry, has been a part of that time of reinvention for reggaeton, trap en español, and now reggae…Taking on the advice of the wise, Farruko more often than not says the least but does the most, pouring out his thoughts, emotions and vision for the future of Latin music into extended albums and tracks.” – Remezcla

The Background:

About Farruko
Farruko is recognized as one of the most important musical phenomena in the Latin music industry. Thanks to his fantastic artistic versatility and his excellence on stage, the multi-platinum artist and two-time Latin GRAMMY winner has managed to conquer massive audiences around the world, becoming one of the most innovative exponents of the reggaeton genre. With eight successful studio albums and multiple collaborations with international artists of different genres, his success has impacted the Hispanic American community, in such a way that his career has been recognized by HBO with a documentary, “Farruko: En Letra de Otro.”

His latest album Gangalee debuted #2 on Billboard’s “Top Latin Songs” chart, entered the “Billboard 200” global chart, and was certified 7x multi-platinum. This album presents essential singles like “Nadie,” “Inolvidable,” “La Cartera” with Bad Bunny, and “Delincuente” with Anuel AA. Likewise, his single “Calma – Remix” with Pedro Capó became an iconic hit of popular reggaeton, which not only received a Latin GRAMMY award but has also been certified as platinum by the RIAA. Additionally, the song received an ASCAP 2020 award and has almost two billion views in its music video. Farruko is characterized by his highly-adaptable skills across musical genres, and his ability to break international barriers with his unique talent. Constantly demonstrating his musical evolution, Farruko reaffirms his position as an artistic powerhouse in the Latin music industry.

About Carbon Fiber Music
Carbon Fiber Music, Inc. (CFM) is a record label specializing in the international Latin market, established in 2014 and founded by international superstar, Farruko, and his manager/entrepreneur Franklin Martinez. Today, Carbon Fiber Music is one of the most respected independent record labels in the music industry and is responsible for the internationalization of multiple artists such as: Farruko, Ankhal, Lary Over, Milly, Akim, Lil Tati, Josephlee, and producers and songwriters: Sharo Towers, K4G K LO K, Ghetto, White Star.

The label is characterized by its mastery of a wide variety of musical styles, which reflect the constant evolution of the Hispanic American youth thanks to its wide and successful catalog that has taken it to win multiple Latin GRAMMYS and tour the world with its artist roster.

Carbon Fiber Music has always distinguished itself for its consistency and the quality of its releases, leading it today to become one of the most recognized and significant brands in Latin Urban music, with more than 3.97 million followers through its social networks and more than one billion views on its official YouTube channel.