4.30.2021
Video: Zaytoven & Fo15 – “Bigger Picture” ft. Lil Bean, ZayBang, Prezi, KxNG LLAMA & Lil Yee
A Poignant Five-Man Posse Cut, “Bigger Picture” is the Latest Video from Zaytoven Presents: Fo15, a Mixtape That Celebrates San Francisco’s Rising Wave of Rap Talent
The Video:
Proud of his San Francisico roots, trap superproducer Zaytoven perfected his trade in the Fillmore District before finding fame in the South. Joining forces with some of San Francisco’s finest young emcees, Zaytoven teams with EMPIRE to share “Bigger Picture,” the latest video from Zaytoven Presents: Fo15, a compilation mixtape that celebrates SF’s rising rap scene and charted in the top 20 of Apple Music’s Hip-Hop Albums chart. A poignant and propulsive slapper that combines Zay’s twinkling keys with the bouncing bass and crisp handclaps popular in the Bay, “Bigger Picture” is a tribute to those suffering in the trenches, featuring contributions from buzzing SF natives like ZayBang, Lil Bean, KxNG Llama, Prezi, and Lil Yee. Directed by Mota Media, “Bigger Picture” is a picturesque video that finds the track’s five emcees on a speedboat in the San Francisco Bay before they navigate to a rooftop party with booze and beautiful women.
Released on 415 Day (April 15th), Zaytoven Presents: Fo15 is a fully San Francisco affair, carried out in its entirety by SF natives: the CEO, producer, artists, project manager, graphic designer, publicist, videographers, studio chef, etc., all hail from San Francisco. Conceptualized and A&R’d by EMPIRE CEO Ghazi, project is anchored by Lil Bean, a native of the now-demolished Geneva Towers apartments who lends his smoothly melodic flow to nine tracks of the project’s ten tracks, and rising star ZayBang, a fellow Geneva Towers product whose snarling flow rips a hole through eight. Rounding out the all-star cast of characters are scene flagbearer Lil Pete, a Fillmore rapper who crushes his verse on opening track “The Click,“ KxNG LLAMA, a Hunters Point-bred local hero behind the Bay Area smash “Body Bags,” Prezi, a hooper-turned-rapper from Hunters Point whose breakout “Do Better” (Remix) has over 60 million combined views, and Lil Yee, yet another Fillmore native who flashes a plainspoken wisdom on his verses and hooks.
A paean to a flourishing rap scene and to the city’s indomitable spirit, Fo15 gifts the rap fans of San Francisco with a purely homegrown set of slaps. Featuring the snarling ZayBang & Lil Yee-featuring single “All My Guys” and the introductory posse cut “The Click,“ Zaytoven Presents: Fo15 is available everywhere via EMPIRE.
Watch “Bigger Picture” ft. Lil Bean, ZayBang, Prezi, KxNG LLAMA & Lil Yee: https://www.youtube.com/watch?v=UHFyuVQKY4c
Zaytoven Presents: Fo15 was conceptualized and A&R’d by Ghazi, with A&R assistance from Chuck Kelly aka Frisco Chuck.
Zaytoven Presents: Fo15 tracklist:
(all tracks produced by Zaytoven)
- “The Click” – Zaytoven & Fo15 (ft. ZayBang, Lil Bean, KxNG LLAMA, Lil Yee, Prezi & Lil Pete)
- “Chase Down” – Zaytoven & Fo15 (ft. Lil Bean, ZayBang & Lil Yee)
- “Run The Score” – Zaytoven & Fo15 (ft. Lil Yee, Lil Bean & Zaybang)
- “Anything I Want” – Zaytoven & Fo15 (ft. ZayBang, Lil Yee & Lil Bean)
- “All My Guys” – Zaytoven & Fo15 (ft. Lil Yee & ZayBang)
- “Bigger Picture” – Zaytoven & Fo15 (ft. Lil Bean, ZayBang, Prezi, KxNG LLAMA & Lil Yee)
- “I’m A Dog” – Zaytoven & Fo15 (ft. ZayBang, KxNG LLAMA, Prezi & Lil Bean)
- “Put It On The Line” – Zaytoven & Fo15 (ft. Lil Bean & KxNG LLAMA)
- “Frisco Shit” – Zaytoven & Fo15 (ft. ZayBang, KxNG LLAMA, Prezi & Lil Bean)
- “Gone” – Zaytoven & Fo15 (ft. KxNG LLAMA, Lil Bean & Lil Yee)
San Francisco natives who contributed to the project:
- Ghazi, EMPIRE CEO & Project A&R (Potrero Hill)
- Chuck Kelly, A&R (Fillmore)
- Zaytoven, Producer/Curator (Fillmore)
- ZayBang, Artist (Geneva Towers)
- Lil Bean, Artist (Geneva Towers)
- Lil Pete, Artist (Fillmore)
- Prezi, Artist (Hunters Point)
- Lil Yee, Artist (Fillmore)
- KxNG LLAMA, Artist (Hunters Point)
- Ari Simon, Product Manager (The Richmond District)
- Photo Doctor, Photographer & Graphic Designer (Mission)
- Kiko Valle, Videographer (SOMA)
- Michelle McDevitt, Publicist (Sunset District)
- Chef CleaZ, Studio Chef (Hunter’s Point)
Please contact Michelle or Erin for more info.
The Background:
EMPIRE Background
Founded in 2010 by San Francisco native Ghazi, EMPIRE has experienced immense growth through their innovative approach to independent label, distribution and publishing services. With their focus on early stage artist development, the San Francisco based company has been instrumental in launching the careers of multi-platinum, Grammy Award winning artists such as Kendrick Lamar, Cardi B, DRAM and Anderson. Paak. In 2019, the independent EMPIRE continues to make a major impact, with smash hits and new music from Snoop Dogg, Freddie Gibbs, Iggy Azalea, XXXTentacion, Young Dolph, The Free Nationals, and more.
Links:
Zaytoven: instagram | twitter | spotify
EMPIRE: offical site | instagram
“Bigger Picture” ft. Lil Bean, ZayBang, Prezi, KxNG LLAMA & Lil Yee: https://www.youtube.com/watch?v=UHFyuVQKY4c
Fo15: https://music.empi.re/zaytovenpresentsfo15
“The Click” ft. ZayBang, Lil Bean, KxNG LLAMA, Lil Yee, Prezi & Lil Pete: https://www.youtube.com/watch?v=cHJ_ECN0xiE
“All My Guys” (Prod. by Zaytoven) ft. ZayBang & Lil Yee: https://music.empi.re/allmyguys / https://youtu.be/uZpWqUpAbbo