MP3: E40 – “Petty” ft. Kamaiyah
The Bay Area Ambassador Teams Up With One of Oaklands Finest For Summer 16’s Newest Heat Wave
08.04.2016
Critical Praise for E-40
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Song:
Bay Area ambassador and celebrated Gameologist E-40 releases a new sizzling, hot off the press record featuring Oakland’s finest Kamaiyah. E-40 continues to drop hits year after year and delivers “Petty,” another banger, which finds 40 and Kamaiyah excoriating haters and other frivolous figures over minor keyboards and a minimalist bass drum. Produced by J Hawk, known for New Boyz‘ hit record “You’re A Jerk,” “Petty” sets off momentum for the release of 40’s upcoming duo album pack The D-Boy Diary: Book 1 & 2 dropping November 2016.
“When I work with talent from my community, it feels organic,” says 40 about working with Kamaiyah. “Kamaiyah is a talented artist and she’s bubbling right now in the streets.”
Well into his third decade as a rap hitmaker, E-40 added another career milestone in May when the RIAA certified his 2015 single “Choices” as a Gold Record. “Choices,” a national smash hit with a remixadopted by the Golden State Warriors as the anthem for their 2015 NBA title run, is another in a long list of Gold and Platinum-certified records by the rapper. Recently, Fat Joe and Remy Ma tapped 40 for the Westside remix for their hit single “All The Way Up.” In June, E-40 starred in a national Beats By Dre advertisement alongside Warriors forward Draymond Green, which featured his 2006 hit “Tell Me When to Go.”
In addition to his career in show business, E-40 has branched out to become a respected entrepreneur in the adult beverage industry. Named after his government name, Earl Stevens Selections distributes high-quality wine to stores across the country, including BevMo, Safeway, and your local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, which was BevMo’s best-selling item upon launch. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. With over 30 years of making hits and blazing trails, no one can compete with his relevancy and legacy. Recently featured on TV One’s hit series UNSUNG, E-40 will continue his unprecedented longevity and success as an independent artist with his next double album, The D-Boy Diary: Book 1 & 2, scheduled for November 2016.
Listen to “Petty” on Soundcloud: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah
Listen to “Petty” on YouTube: https://www.youtube.com/watch?v=GXKjMGCSADg&feature=youtu.be
Please contact Michelle or Dharmic for more info.
E-40 Background:
One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”
E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.
Links:
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“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah
“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix
“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ
30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY
90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE
“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE
“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js