Single: E-40 – “Straight Out The Dirt” ft. NBA YoungBoy, Yo Gotti, & JPZ (Prod. by JPZ)

The Hip-Hop Legend Flashes His Trademark Wordplay on His Latest Single, Premiered Saturday on The Pharmacy, Dr. Dre’s Beats 1 Radio Show

8.30.2017

Critical Praise for E-40

“E-40 is a national treasure” – Stereogum

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Song:

Three decades into his career as one of the most prolific and respected emcees in Hip-Hop history,¬†E-40is stronger, wittier, and more relevant than ever. Taking a trip down South and reflecting on his humble origins, E-40 is in top form in¬†“Straight Out The Dirt,” his latest single, firing off internal rhymes and coining new slang phrases at will: “One foot on the strineets, one hand on the bible/I pray for my frenemies, pray for my rivals/Got trademarks and entities, licenses, businesses/No female tendencies, n*ggas is bitches.” Recruiting¬†JPZ¬†for the auto-tuned hook, E-40 gets formidable help from Memphis rap icon¬†Yo Gotti, with his menacing rasp, and Louisiana rising star¬†NBA YoungBoy, who was still five years away from birth¬†when E-40 made his 1994 debut in the Billboard 200. Premiered¬†on Saturday¬†evening on¬†The Pharmacy,¬†Dr. Dre‘s radio show on¬†Apple’s Beats 1, “Straight Out The Dirt” is a lyrical showcase from three rappers in three very different stages in their careers, united by their humble origins and their love for going buckwild over a beat.

Last year, E-40 landed¬†three new albums on the¬†Billboard 200¬†simultaneously¬†with¬†The D-Boy Rap Diary Books 1 & 2¬†and the¬†44-track¬†D-Boy Diary:¬†Deluxe Edition. All three also placed in the top 20 of Billboard’s¬†Indie¬†and¬†R&B/Hip-Hop Charts¬†and reached the top ten of the¬†Rap Chart.¬†The D-Boy Diary¬†earned much of its success from streaming, with key playlist placements, including “Puttin’ In Work” on¬†Spotify’s New Music¬†Friday¬†and “Savage” on the popular¬†Rap Caviar,¬†leading to over 2 million Spotify streams¬†in one week. The very same¬†year, E-40 celebrated even more chart success as two singles, “Choices” and “Function,” received¬†Gold¬†certifications from the¬†RIAA. This summer, E-40 teamed up with¬†B-Legit,¬†his cousin and fellow former member of¬†The Click, for¬†“Fo Sho,” and made a left-field collaboration with electronic musician¬†Ryan Hemsworth¬†on¬†“Hunnid,”¬†released in July. With four decades in the rap game and a flourishing adult beverage empire, E-40 is the ultimate rap elder statesman, teaching his glorious, ever-evolving career in the music business to new artists in the Bay and beyond.

Listen to “Straight Out The Dirt” on SoundCloud:¬†https://soundcloud.com/e40/e-40-straight-out-the-dirt/

Listen to “Straight Out The Dirt” on YouTube:¬†https://youtu.be/0OEJSEhmvo0

Please contact Michelle for more info.

The Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he‚Äôs been featured on several Billboard charts (‚ÄúChoices,‚ÄĚ Big Sean‚Äôs ‚ÄúIDFWU‚ÄĚ, Ty Dolla $ign‚Äôs ‚ÄúSaved‚ÄĚ), he‚Äôs earned an RIAA-certified Gold plaque (‚ÄúChoices‚ÄĚ) and starred and had his 2006 smash hit ‚ÄúTell Me When to Go‚ÄĚ featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I‚Äôve been relevant in each generation and each decade and I’ve done it as an independent artist.‚ÄĚ

E-40‚Äôs success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.


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“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy:¬†https://soundcloud.com/e40/e-40-straight-out-the-dirt/¬†//¬†https://www.youtube.com/watch?v=0OEJSEhmvo0

Ryan Hemsworth ft. E-40 & Yakki – “Hunnid”:¬†https://www.youtube.com/watch?v=JJpUQHjB9kM

“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U¬†// https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q¬†// https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

“Uh Huh”:¬†https://youtu.be/NX47Fiv4WzM

“Somebody” ft. Ricco Barrino:¬†https://youtu.be/AxFzvmchbQk

Buy The D-Boy Diary Books 1 & 2 on:

iTunes:  http://smarturl.it/TheDBoyDiary
Amazon: http://smarturl.it/TheDBoyDiary_Amz
Google: http://smarturl.it/TheDBoyDiary_GP

“Savage”: https://youtu.be/jV1dHMmJaDs

“On One” ft. AD:¬†https://www.youtube.com/watch?v=u-6sSu88Aas

The D-Boy Diary: Books 1 & 2: http://smarturl.it/TheDBoyDiary

“Petty” ft. Kamaiyah:¬†https://soundcloud.com/e40/e-40-petty-feat-kamaiyah

“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg:¬†https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Slappin’ ft. Nef The Pharaoh & D.R.A.M.:¬†https://www.youtube.com/watch?v=MxgTmM-7rm0

“Choices”:¬†https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix):¬†https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”:¬†https://www.youtube.com/watch?v=2GZbaXdK8Js

Bio, press photos, music and more at www.audibletreats.com/e-40

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