Video: Dro Kenji – “THEY DON’T KNOW”
The Internet Money & MiraTouch Prodigy Adopts the Role of Hero & Villain in New Video Single
“His future is bright” – XXL
“South Carolina rock-infused rapper Dro Kenji has been on a tear since last August when he received a call from the Internet Money team. Releasing project after project, Kenji has been showcasing his impressive vocals and emotion-filled lyrics. With his newest project, “F*CK YOUR FEELINGS”, we see Kenji’s most confident and cohesive work.” – Earmilk
“Once he selects a beat, the melodies and lyrics flood over him like an epiphany. The result is raw and heart-sinking music, meant to be a guiding light to fans.” – Audiomack
Armed with mellifluous melodies, an introspective pen, and an otherworldly creative vision, Dro Kenji has quickly built a strong reputation for consistent quality and colorful creativity. Since putting on a masterclass in world-building with the vibrant visuals from his debut album, WITH OR WITHOUT YOU, earlier this year, Kenji returns to tackle hidden demons in “THEY DON’T KNOW,” his new video single. Produced by Census, Cxdy, Paryo, and Taz Taylor, the track finds Kenji reflecting on romance gone rotten and fighting to keep hurt feelings at bay. He paints heart-broken pictures with heart-racing intensity as he croons, “Lost in the storm, stuck in time / But the past don’t change, so why should I?”
The Declan Kyle-directed video for “THEY DON’T KNOW” is a departure from Kenji’s previous collaborations with the music video maven on recent clips, such as “PUSH2START” and “VANISH,” which built up the purple-tinted dream world of the Dro Kenji cinematic universe. Set in the cold, dark streets of New York City, “THEY DON’T KNOW” sees Kenji walking on bench tops in Central Park and skipping down the infamous “Joker Stairs” in the Bronx, as he contends with his inner demons..
“THEY DON’T KNOW” marks Kenji’s first single following his recent debut album, WITH OR WITHOUT YOU. Released in January, WITH OR WITHOUT YOU arrived after a banner year for the young artist, which saw him embark on his first headlining national tour, wrapping up with a performance at Rolling Loud California. 2021 also saw Kenji release two new mixtapes, including EAT YOUR HEART OUT, this past spring, featuring “KILL CUPID” ft. $NOT (13+ million Spotify streams), which received an animated video, and the early summer’s F*CK YOUR FEELINGS, which saw the rapper flex and reflect over 16 tracks of expansive Internet Money production, and features highlights like “SUPERSTAR” and “TRANCE.”
Never one to rest on his laurels, Dro Kenji continues to hustle his way to new heights. The 20-year-old artist was a standout performer at this year’s SXSW, performing at multiple showcases including Rolling Loud x RapTV‘s extravaganza at Stubb’s, and catching up with Variance Magazine. Stay tuned for much more from the prolific artist–including a new project coming this summer–as he continues his ascent to the highest echelons of the rap game.
Watch “THEY DON’T KNOW”: https://youtu.be/srwjFEK-O_0
Stream “THEY DON’T KNOW”: https://drokenji.lnk.to/theydontknow
Photo credit: Michael Christian
Dro Kenji’s rise is a testament to the power of the internet. Last year, the 19-year-old artist was a senior in high school in South Carolina, releasing a string of captivating singles and mixtapes on his SoundCloud. Now, he’s preparing to release his debut album on Mira Touch/ Internet Money Records/ 10K Projects, collaborating closely with the label’s team of platinum-certified producers, and hoping to earn some plaques of his own. A true child of the digital age, raised on video games and the lo-fi sounds of rap’s online underground, he has a remarkable ability to capture both the apathy and aspiration of his generation in his songs and a spellbinding voice with which to tell these stories.
View his full bio at audibletreats.com/dro-kenji
“THEY DON’T KNOW”: https://youtu.be/srwjFEK-O_0
WITH OR WITHOUT YOU: https://DroKenji.lnk.to/WITHORWITHOUTYOU
“I’M RICH NOW B**CH”: https://www.youtube.com/watch?v=oLBJEkiRci8
“KILL CUPID” ft. $NOT: https://youtu.be/mm2CcEC895U
F*CK YOUR FEELINGS: https://DroKenji.lnk.to/fyf