Album: The Doppelgangaz – Peace Kehd

The Doppelgangaz Release Critically-Lauded Album Peace Kehd

02.18.2014

Critical Praise for The Doppelgangaz:

“The Doppelgangaz are not horrorcore, but they’re making dark music, and… they even have that RZA-esque pained growl popping up a few times. – The Fader

“The Doppelgangaz mix innovative, off kilter production with irreverent, sometimes hilarious rhymes.” – HipHopDX

HARK named #2 New York Hip-Hop Album of 2013 – Village Voice

“The Doppelgangaz are New York rap in its purest form.” – XXL

“If these don’t sound like the kind of rhymes you’d be interested in, you can go kick rocks barefoot.” – Refined Hype

“The rappers use bucolic production as a backdrop to reel off rhymes that offer insight into an off-kilter world, one that delights in mixing references to gourmand foodstuffs with the sort of sexual perversions that would make Dr. Octagon smirk.” – SPIN

The Album:

Today, hip-hop duo The Doppelgangaz release their fourth full-length album, Peace Kehd, on CD, vinyl, and as a digital download. Following a streaming premiere on SPIN, feedback has been rolling in. A review of the album by XXL says, “Backed by nostalgic production, EP and Matter Ov Fact rhyme well and exhibit a great level of chemistry on the mic.” In an interview that breaks down some of the album’s lyrics, Refined Hype adds, “If these don’t sound like the kind of rhymes you’d be interested in, you can go kick rocks barefoot.”

Channeling the grimy, sinister sound of their past releases, the Doppelgangaz have developed a more charismatic approach to the mic, penning catchy choruses on “KnowntchooTahLie” and “Come Down Awn Eht,” while sharing compelling tales of their rugged lifestyle, comically ranging from robbing a local Hess store on “Holla x2” to being seduced at A3C by a lady that lacked culinary skills on “Fall Thru.” As Complex says, “The album strays away from their usual minimalist, gritty sound to become more accessible to a broader audience than ever before.”

Peace Kehd is a groundbreaking effort. As The Doppelgangaz explain, “Everything comes from something we’ve experienced. All these so-called “unappealing” women we speak of, we’ve encountered. But there really is a positive and uplifting story to be told that’s disguised behind some of the nasty, vivid wordplay. We’re telling people to embrace flaws, appreciate themselves and to accept the fact that there’s nothing wrong with living rugged.”

Get digital/CD/vinyl version of Peace Kehd here: http://thedoppelgangaz.bandcamp.com/album/peace-kehd-deluxe

Buy Peace Kehd on iTunes: https://itunes.apple.com/us/album/peace-kehd-deluxe-version/id797280414

Stream on Souncloud: https://soundcloud.com/the-doppelgangaz/sets/peace-kehd/

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Please contact Michelle or Rory if interested in talking with The Doppelgangaz.

The Background:

The Doppelgangaz, comprised of rapper/producers Matter Ov Fact and EP, are a standard bearer for the New York hip-hop scene. Through the duo’s own label, Groggy Pack Entertainment, The Doppelgangaz have dropped a string of EP releases as well as instrumental projects. Its after these releases that the duo saw their biggest success – the Doppelgangaz have over one million YouTube channel views; they reached number one on HHV’s Top 100 list, Europe’s top vinyl retailer – and they’ve done it all independently. They wrapped up a European tour supporting their album Hark, released last year, and released their newest full-length project, Peace Kehd, in February of 2014.