Video: Doley Bernays – “Sugar Hill”
Doley and a Homie Cross The Harlem River from the Bronx to Sugar Hill in the Latest Video from The Lobby Tape (Side A)
“He’s technically brilliant as a rapper, and his greatest gifts are ferociousness and tenacity—when he digs into a beat, he leaves claw marks.” – Pitchfork
“With such meaningful and stimulating lyrics each record tells an enticing story about his journey. He consistently reveals more about his character in tactful ways. With each bar he sheds another layer of his personality. While the lyrics open up your mind intuitively. Each song tells a different story. He uses his lyrics to expose his deep thoughts that enhance his creative process.” – RESPECT Mag
Telling harrowing stories through his detail-rich reality raps, Doley Bernays emphasizes the desperation of day-to-day neighborhood life. Heading to one of hip-hop’s most historic neighborhoods, Doley shares the video for “Sugar Hill,” premiered by HotNewHipHop. Produced by L.A. sound architect Beat Boy, “Sugar Hill” layers sinister synth stabs with ominous pianos and crisp handclaps, “Sugar Hill” finds Doley expressing his desire to earn enough money to make his homies rich and “turn the block to Sugar Hill.” In the video, Doley and a friend share a deep conversation about escaping the hood–his friend was a talented basketball player who couldn’t put it all together–before taking his Benz to an enclosed basketball court to sip Moet and count cash. “Sugar Hill” is a standout single from The Lobby Tape (Side A), Doley’s acclaimed new project.
Inspired by famously raw street mixtapes like Lil Wayne’s Dedication series and Jeezy’s Can’t Ban The Snowman, The Lobby Tape is a visceral and immediate listen, crafting a cinematic picture of Doley’s life in New York, dotted with contemporary news reports of increased shootings during this pandemic summer. The tape’s title is a reference to the lobby of Doley’s old project, a hotbed of activity and the heartbeat of his hood–a place where all sorts of characters, both friend and foe, would congregate. Doley plays the role of tour guide, passionately relaying his lived experiences in tracks like “The Lobby” and “A Week Straight.” Album highlight “Tijuana” earned placement on Spotify’s Most Necessary and State Of Mind playlists, while “New Ice Cream Man” was included on Off The Strength and Spilled Ink. The new project earned placement in HotNewHipHop, HipHopDX, and more. Produced in full by Beat Boy, mixed by Ron-RonTheProducer, and featuring appearances from 03 Greedo and Maxo Kream, The Lobby Tape is available everywhere via UpAndOn1/Sony/The Orchard.
Praised by Pitchfork for his “ferociousness and tenacity,” Doley Bernays is well-respected on both coasts. His music has been featured in TV shows like Ballers and Insecure, and his mournful single “We All Sin Here” has more than 2 million streams on Spotify. The follow-up to two 2020 EPs, Made Me Worse and Hard Raising Black Boys, The Lobby Tape (Side A) is the most notable chapter yet of Doley’s story of survival.
Watch “Sugar Hill”: https://youtu.be/QTxAbQW99Yk
Buy/Stream The Lobby Tape (Side A): https://orcd.co/thelobbytape
The Lobby Tape (Side A) Tracklist:
2. On The Spot
3. Sugar Hill
4. Dope Boy in a Benz
5. A Week Straight (ft 03 Greedo)
6. New Ice Cream Man (Percy Miller) (ft. Maxo Kream)
8. Crazy World
9. I Just Bought a 30 (Momma’s Only Boy)
“I feel like a brand new artist,” declares Bronx, New York native Doley Bernays. The lyricist who first emerged in the early 2010s as a publicized talent took nearly five years to focus on properly raising his son. “I grew because I was still writing; that’s how I vent,” he says of the time away. However, since 2018, Doley has reopened the book that he was never able to finish. Comeback single “We All Sin Here” achieved 2 million Spotify streams following its appearance in Netflix’s The Afterparty. Since then, Doley has relentlessly released music that addresses fatherhood, losing his beloved brother, and his life and times. 2020’s The Lobby Tape marks Doley’s biggest project to date, arriving on UpAndOn1/Sony/The Orchard. It intends to show that Doley Bernays is from a place where only the strong survive—something his rap career illustrates.
“Sugar Hill”: https://youtu.be/QTxAbQW99Yk
The Lobby Tape (Side A): https://orcd.co/thelobbytape
“The Lobby”: https://youtu.be/tkfhqJrv9pQ
“A Week Straight” ft. 03 Greedo: https://orcd.co/j7vvxj1
Hard Raising Black Boys: https://ffm.to/hardraisingblackboys
Made Me Worse EP: https://ffm.to/mademeworse