9.23.2020
Project: Doley Bernays – The Lobby Tape (Side A)
Produced in Full by Platinum-Selling L.A. Producer Beat Boy, The Lobby Tape (Side A) Details Doley’s Traumatic Past in His Bronx Neighborhood
Critical Praise:
“He’s technically brilliant as a rapper, and his greatest gifts are ferociousness and tenacity—when he digs into a beat, he leaves claw marks.” – Pitchfork
“With such meaningful and stimulating lyrics each record tells an enticing story about his journey. He consistently reveals more about his character in tactful ways. With each bar he sheds another layer of his personality. While the lyrics open up your mind intuitively. Each song tells a different story. He uses his lyrics to expose his deep thoughts that enhance his creative process.” – RESPECT Mag
The Video:
Rhyming with seething intensity and rich attention to detail, Doley Bernays is raw enough to win admirers on both coasts. Digging deep into his past, Doley shares The Lobby Tape (Side A), his latest project. A deeply personal project, The Lobby Tape (Side A) finds Doley at a crossroads–he’s closer than ever to achieving his goal of generational wealth for his family and friends, but he can’t shake the traumatic experiences and tragic losses that shaped him.
Inspired by famously raw street mixtapes like Lil Wayne’s Dedication series and Jeezy’s Can’t Ban The Snowman, The Lobby Tape is a visceral and immediate listen, crafting a cinematic picture of Doley’s life in New York, dotted with contemporary news reports of increased shootings during this pandemic summer. The tape’s title is a reference to the lobby of Doley’s old project, a hotbed of activity and the heartbeat of his hood–a place where all sorts of characters, both friend and foe, would congregate. Doley plays the role of tour guide, passionately relaying his lived experiences in tracks like “The Lobby” and “A Week Straight.” Featuring appearances from 03 Greedo and Maxo Kream, produced in full by Beat Boy (Shoreline Mafia’s “Nun Major”), and mixed by Ron-RonTheProducer, The Lobby Tape is available everywhere via UpAndOn1/Sony/The Orchard.
Praised by Pitchfork for his “ferociousness and tenacity,” Doley Bernays is well-respected on both coasts. His music has been featured in TV shows like Ballers and Insecure, and his mournful single “We All Sin Here” has more than 2 million streams on Spotify. The follow-up to two 2020 EPs, Made Me Worse and Hard Raising Black Boys, The Lobby Tape (Side A) is the most notable chapter yet of Doley’s story of survival.
Buy/Stream The Lobby Tape (Side A): https://orcd.co/thelobbytape
Watch “The Lobby” (prod. by Beat Boy): https://youtu.be/tkfhqJrv9pQ
The Lobby Tape (Side A) Tracklist:
1. Lobby
2. On The Spot
3. Sugar Hill
4. Dope Boy in a Benz
5. A Week Straight (ft 03 Greedo)
6. New Ice Cream Man (Percy Miller) (ft. Maxo Kream)
7. Tijuana
8. Crazy World
9. I Just Bought a 30 (Momma’s Only Boy)
Please contact Michelle or Erin for more info.
The Background:
“I feel like a brand new artist,” declares Bronx, New York native Doley Bernays. The lyricist who first emerged in the early 2010s as a publicized talent took nearly five years to focus on properly raising his son. “I grew because I was still writing; that’s how I vent,” he says of the time away. However, since 2018, Doley has reopened the book that he was never able to finish. Comeback single “We All Sin Here” achieved 2 million Spotify streams following its appearance in Netflix’s The Afterparty. Since then, Doley has relentlessly released music that addresses fatherhood, losing his beloved brother, and his life and times. 2020’s The Lobby Tape marks Doley’s biggest project to date, arriving on UpAndOn1/Sony/The Orchard. It intends to show that Doley Bernays is from a place where only the strong survive—something his rap career illustrates.
Links:
instagram | twitter | soundcloud | spotify
The Lobby Tape (Side A): https://orcd.co/thelobbytape
“The Lobby”: https://youtu.be/tkfhqJrv9pQ
“A Week Straight” ft. 03 Greedo: https://orcd.co/j7vvxj1
Hard Raising Black Boys: https://ffm.to/hardraisingblackboys
Made Me Worse EP: https://ffm.to/mademeworse
“We All Sin Here”: https://open.spotify.com/album/5gus1VpDJiJRGxORrcsMc5?si=1HnDjA1gRXGw1T1NNy505Q