1.14.2020

Video: DJ Scheme – “Baby” ft. iann dior

The Miami Native Producer/DJ/Artist Dresses to the Nines in the Latest Video from His Debut Album FAMILY

Critical Praise:

“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

2019 XXL Freshman DJ

The Announcement:

An influential figure and creative polymath, DJ Scheme specializes in getting the best out of his collaborators. For the latest music video from his debut album FAMILY, Scheme connected with iann dior for the music video for FAMILY highlight “Baby.” Produced by Scheme, Nuri, and Carlton McDowell, “Baby” is a romantic trap ballad about newfound infatuation, accented by clean guitars and sumptuous 808s. Directed by Griffin Olis, the video is a high-class throwback to the days of dinner-and-a-show clubs like The Copacabana. Looking dapper in a slick white suit, DJ Scheme plays master of ceremonies (with Nuri and Carlton in the house band), welcoming the guests and bringing iann dior to the stage to perform the song.

A celebration of musical kinship, FAMILY explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes the 23-year-old’s invigorating DJ sets at Rolling Loud and elsewhere. Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range.

The album has racked up tens of millions of streams since its early December release, landing Scheme at #2 on Rolling Stone’s Breakthrough 25 chart and increasing his Spotify monthly listener count from 1 million to 2.1 million. Featuring appearances from Lil Mosey, Ski Mask The Slump God, Lil Yachty, Cordae, Ty Dolla $ign, Lil Keed, $NOT, Fenix Flexin, Take A Daytrip, Danny Towers, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY is available everywhere via Scheme Records/EMPIRE.

Watch “Baby” ft. iann dior: https://www.youtube.com/watch?v=WXpoK4Ppm9U

Buy/Stream FAMILY: https://music.empi.re/family

FAMILY Tracklist:
1. Homesick ft. Zacari & Skrillex
2. Trust Nobody (2 My Brothers) ft. Joey Bada$$
3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
4. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
5. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
6. Soda ft. Ski Mask & Cordae
7. Splurgin ft. Lil Gnar & Shakewell
8. Baby ft. iann dior
9. Fallin 4 U ft. TheHxliday
10. It’s Alright ft. Tes X
11. Blue Bills ft. $NOT & Fenix Flexin
12. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
13. Zebra ft. Jackboy & Danny Towers
14. 3 Sum ft. Robb Bank$
15. Top Of The Mountain ft. Lil Keed
16. Feel ft. Cris Dinero & G.Wakai
17. Piece Of My Heart

Please contact Michelle or Kerry for more info.

Background:

Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.

DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.