12.4.2020
Album: DJ Scheme – FAMILY
The Miami Native Producer/DJ/Artist Celebrates the Power of Musical Connection and Collaboration, With Help From Friends Like Lil Mosey, Ski Mask The Slump God, Lil Yachty, Skrillex, iann dior, & More
Critical Praise:
“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times
“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound
The Announcement:
DJ Scheme is a quintessential connector, an expert at piecing together musical collaborations and fostering electric chemistry. Recruiting some of his closest friends–who also happen to be some of rap’s biggest stars–to help realize his vision, Scheme shares FAMILY, his debut album. A celebration of musical kinship, the album explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes Scheme’s invigorating DJ sets at Rolling Loud and elsewhere.
Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. On “Blue Bills,” Scheme combines Florida rapper $NOT and L.A. standout Fenix Flexin of Shoreline Mafia, who prove to be perfect sparring partners above a propulsive and bassy beat. Recent single “Soda” (over 2.5 million Spotify streams) connects unlikely kindred spirits Cordae and Ski Mask The Slump God over a stomping piano-led beat by Scheme and Take A Daytrip. Scheme also finds new angles for artists who share similar styles, creating a smoothed-out West Coast riders’ anthem for Lil Mosey & Ty Dolla $ign (“Bussin’ Out“) and reuniting Ski Mask, Lil Yachty, and Danny Towers for “E-ER,” a spirited sequel to their Gold-selling collab “How You Feel” (which also appears on the project).
Scheme’s collaborators also inspired the 23-year-old artist to add new elements to his production. The soul-sampling cut “Trust Nobody (2 My Brothers)” provides a pristine, traditionalist canvas for Joey Bada$$, while iann dior has a vocal showcase atop gently arpeggiated acoustic guitars on “Baby.“ Album opener “Homesick” enlists the aid of Skrillex and Zacari uses airy synths, tasteful guitar, and swelling vocal choirs to achieve a mournful, gospel-adjacent tone. Despite the stylistic expansions, Scheme aims to satisfy longtime fans with trunk-rattling productions, like the towering instrumental offered to Lil Keed on “Top Of The Mountain,” and punchy trap bangers like “Zebra” ft. Jackboy and Danny Towers.
An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. Featuring additional appearances from Skrillex, Zacari, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY is available everywhere via Scheme Records/EMPIRE.
Buy/Stream FAMILY: https://music.empi.re/family
FAMILY Tracklist:
1. Homesick ft. Zacari & Skrillex
2. Trust Nobody (2 My Brothers) ft. Joey Bada$$
3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
4. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
5. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
6. Soda ft. Ski Mask & Cordae
7. Splurgin ft. Lil Gnar & Shakewell
8. Baby ft. iann dior
9. Fallin 4 U ft. TheHxliday
10. It’s Alright ft. Tes X
11. Blue Bills ft. $NOT & Fenix Flexin
12. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
13. Zebra ft. Jackboy & Danny Towers
14. 3 Sum ft. Robb Bank$
15. Top Of The Mountain ft. Lil Keed
16. Feel ft. Cris Dinero & G.Wakai
17. Piece Of My Heart
Please contact Michelle or Kerry for more info.
Background:
Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.
DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.
With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.
FAMILY: https://music.empi.re/family
“Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda
“How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8
PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg
Links:
instagram | twitter | spotify | soundcloud | youtube
FAMILY: https://music.empi.re/family
“Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda
“How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8
PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg