Video: Derez De’Shon – “Whaddup Doe” ft. Mozzy
The ATL Riser and the Sacramento Street Savior Travel from CA to the A in a Clip For a Pain 2 Highlight
Critical Praise for Derez De’Shon
“Some artists become stars seemingly overnight, living out the dream that they’ve always wanted. Others are pushed to success by their circumstances and the people around them. Atlanta product Derez De’Shon is an example of the latter, opting to make music for his neighborhood to appreciate, only to find himself with a Billboard 100 hit and a gold plaque for his track ‘Hardaway.'” – XXL
With a rich and soulful voice equally suited to heartfelt singing and aggressive rhyming, Derez De’Shon is Atlanta’s secret superstar. Expertly weaving within bouncing bass, Derez issues a stern warning to lames on “Whaddup Doe,” his latest music video. Produced by ATL sound architect London On Da Track, who hybridizes his southern swing with plenty of west coast influence on the beat, “Whaddup Doe” is purpose-built to bang in clubs from coast to coast. Featuring an appearance from Sac-town riser Mozzy, who delivers a typically drawly verse, the video finds the two rappers pouring up in the club, surrounded by models in a gold-hued background. “Whaddup Doe” is the latest video from Pain 2, Derez De’Shon’s latest project, released in December.
A tireless worker and a pillar of his community, Derez De’Shon’s years of grinding paid off with massive success in 2018. Early in the year, the artist shared “Hardaway,“ a bombastic and infectious trap ballad, which grew from a local hit on ATL’s Power 105 to a Platinum-selling national smash. Generating over 103 million views on YouTube, the single peaked in the top four on the national Urban Radio charts, reached #26 on Billboard’s Hip-Hop/R&B singles chart, and spent 11 weeks on the Billboard Hot 100, topping out at #61. Signed to Commission Music, a premier indie rap label that houses MadeinTYO, Lil Dicky,and24 Hrs, Derez continues to play the role of the ultra-talented everyman, dwelling on the realities of hood life on follow-up hits like “Fed Up” (certified Gold by the RIAA) and “By The Scale.,” and earning over 500 million streams on Pain, his 2017 mixtape. Featuring appearances from Lil Baby, Lil Durk,Moneybagg Yo, Russ, Dreezy, Yella Beezy, YFN Lucci, and Trouble, Pain 2 has already earned over 100 million streams since its release in December, and will only continue to gain momentum as its videos come out.
Listen to Pain 2: https://derezdeshon.lnk.to/Pain2
Derez De’Shon Background:
Derez De’Shon has quietly had one of the most successful runs of any underground artist in his hometown this year. The Southside Atlanta native released two singles that have yet to leave the club rotation with “Ambition” and “Hardaway.” The latter caught the interest of Power 105’s DJ Envy and blew up, generating over 102 million views on YouTube, reaching #13 on Urban Radio, and spending 11 weeks on the Billboard Hot 100, peaking at #61. DJ Envy brought De’Shon in contact with Commission Music, a premier indie rap label that houses MadeinTYO, Lil Dicky,and 24 Hrs. A meteoric rise like this suggests that Derez De’Shon is not only a name in Atlanta that fans should be looking out for, but in the rap game at large. The rapper recently released Pain 2, a new 17-track mixtape with guest appearances from Lil Baby, Lil Durk, Moneybagg Yo, Russ, Dreezy, Yella Beezy, YFN Lucci, and Trouble.
“By The Scale”: https://www.youtube.com/watch?v=F3U7Bh9HMI4