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“Some artists become stars seemingly overnight, living out the dream that they’ve always wanted. Others are pushed to success by their circumstances and the people around them. Atlanta product Derez De’Shon is an example of the latter, opting to make music for his neighborhood to appreciate, only to find himself with a Billboard 100 hit and a gold plaque for his track ‘Hardaway.'” –Â XXL
About
It could be any struggling community in America. However, the deck remains traditionally stacked against the residents of Clayton County, Georgia. Marred by a crime rate 73% higher than the stateâs other cities and towns, prospects for success rarely existâespecially the sort of success Derez DeâShon achieved on a quiet and organic come-up since his arrival in the game.
Little more than two years ago, he found himself homeless with his three children, bouncing between the floors of friends and family. By 2018, the rapper received a platinum certification for his Top 5 Urban Radio hit âHardaway,â a gold certification for âFed Upâ (which also soundtracked a spot for Equalizer 2), and clocked 500 million-plus total streams for Pain: the mixtape that spawned both. He garnered the sought-after âSocial Star Awardâ at the 2018 BMI Awards and appeared on Wild N Out and BET Music Awards 106 & Park Special, making his television debut. He credits that success to a sense of resolution only earned through the toughest of trials and tribulations.
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âI didnât have shit, but my kids were with me,â he sighs. âWe were staying in different houses of my partners and family, moving around. Belief got low. Where Iâm from, you die really young. When things get hard, you do all kinds of shit to make sure youâve taken care of your family, especially when youâve got children. One day, I was just like, âFuck this shit. Iâve got to do this for my kids. This is all Iâve got. I canât do anything else. Iâm going to give it one more shotâ. I believe Iâm coming from a place that is common within all of us, whether rich, poor, homeless, or you got a big ass house. I was speaking from a place nobody speaks from…trying to keep faith in God, but youâre living in hell. Thatâs where I came from.â
He delivered this message on Pain with a one-two punch of catchy and confessional melodies and hard-hitting rhymes punctuated by cinematic storytelling and knockout bars. A fervent fanbase embraced these transmissions from the gutter and Derez leveled up. He joined forces with Commission Music in a high-profile joint venture and went about assembling his next project, Pain 2: Beat The Odds.
Like any sequel worth its salt, the second installment built on the predecessor, while forging ahead.
âPain was just about pain,â he continues. âPain 2 is Beat The Odds. Itâs going against everything, standing up for something, believing in what you believe in, and not backing down at all. Itâs a continuation of Pain, but from a different perspective of beating the odds. I didnât have money the first time. Now, Iâm dealing with the love and betrayal that comes from money.â
He teased out the project by way of the street anthem âBeat The Oddsâ [feat. YFN Lucci]. Meanwhile, the first single âWhattup Doeâ [feat. Mozzy & G-Eazy] hinges on a club-ready beat as it cruises ahead on the fuel of Derezâs bulletproof verses. Everything culminates on a hypnotic refrain thatâs downright impossible to shake.
âThatâs a good one to kind of show where Iâm at,â he says. âI wanted to do something melodic. I got the best guests on it. Mozzy is on some real shit too, so I had to do some real shit with him.â
Elsewhere, âNo Loveâ [feat. Dreezy & YFN Lucci] unites three of the gameâs hottest voices on a laidback and lush lovelorn moment of introspection.
âYou do everything that you think you can for a person, and this person just doesnât accept it,â he explains. âTheyâre somewhere else. Everybody really showed up on it. It bangs.â
The same could be said for the rest of Pain 2: Beat The Odds and everything Derez does. He survived the unbeatable and unbelievable, and now heâs sharing his story and strength.
âWhen you hear me, I hope you take away power, strength, faith, hope, wisdom, knowledge, and overall understanding you ainât the only one,â he leaves off. âEverybody went through this shit. Everybody is going through this shit. Donât give up. If I could make it, you can too.ââRick Florino, September 2018
[/wpex]Press Releases
Sean John Names Derez De’Shon a Face of Spring ’19 Campaign
ATL People’s Champ Derez De’Shon Mobs With Mozzy in the “Whaddup Doe” Vid