4.21.2023

Video: DC The Don – “12AM“

The Multi-Talented Rapper Shares the Latest Single from FUNERAL, His Upcoming Album, Out May 5th via Rostrum Records

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Announcement:

DC The Don dazzles with his ambitious concepts and versatile vocals, absorbing sounds from various styles and molding them as he sees fit. Sharing a wistful and defiant dispatch from tour life, DC shares “12AM,” the latest single from his upcoming album FUNERAL. A dramatic and propulsive anthem for late nights, “12AM” combines rippling pianos with heavy-duty percussion, augmenting the hook with a seven-beat snare pattern to launch the song into the stratosphere. Alternating plaintive melodies and hard-nosed rhymes, the Milwaukee native tells a tale of missed calls and five star flexes, as he reflects on the highs and lows of life on the road: “You can’t meet me in my motherf*cking city, I be hardly there.”

Stream “12AM”: https://dcthedon.lnk.to/12AM

Featuring evocative song titles like “Bankrupt :/,” URGENT!.” and “Fight Or Flight 🙁,” FUNERAL is an immersive look inside the DC The Don’s world of hard-edged raps and hyperpop melodies, skillfully blending the two sides of his personality that dominated each half of last year’s ambitious My Own Worst Enemy. Over the course of the 16-track album, DC works with a core crew of producers to craft a danceable, uptempo new sound that incorporates elements of club, trap, bubblegum pop, emo, dubstep, and everything else that catches the omnivorous rapper’s fancy. The latest step in the artist’s evolution, DC The Don’s FUNERAL arrives on May 5th via Rostrum Records.

The release “12AM” continues a busy year for the 23-year-old rapper. In March, DC turned back the clock when he re-released his 2018 mixtape DC DAHMER, adding two standout new songs: the lilting and heartfelt “Mood Swings!,” produced by Trademark, and the transporting, guitar-led “LSD Freestyle.” In January, DC released the endlessly creative original mixtape SACRED HEART (+), home to standouts like “SRT / UMBRELLA” and “SHUTUP!” Following in the wake of 2022’s “FUNERAL Tour,” DC plans to hit the road again this May, as he joins $NOT on his “Get Busy Or Die Tour,” where he will be a supporting act alongside Night Lovell and Eem Triplin.

Stay tuned for FUNERAL, which DC hopes will prove his status as one of the most daring and exciting rappers in the game.

Buy tickets for the “Get Busy Or Die Tour” HERE

FUNERAL tracklist:
1. FUNERAL
2. LUV
3. Story of MY Life
4. Hate The New You
5. URGENT!
6. Shawty
7. Hate Being Lonely
8. Bankrupt :/
9. 12AM
10. Friends..
11. Working On Dyin
12. Used 2 Be/Me
13. Poison
14. Going Stuck
15. Fight Or Flight 🙁
16. intuition

FUNERAL cover artwork

Please contact Dan or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 125 million streams across platforms. The artist looks to reach another level with My Own Worst Enemy, his ambitious new album, available everywhere now.