12.12.2022

Video: DC The Don -“Poison“

The Rostrum Records Artist Rides a Hyperpop Rollercoaster of Emotion in a New Video Single as He Prepares for the Upcoming Album FUNERAL

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Video:

With his infectious energy, relatable rhymes, and unique aesthetic, DC The Don is ready to shake the game up like a Tilt-a-Whirl. Leaning into his strength for channeling childlike wonder into his venting of adult stresses, the Rostrum Records artist shares his new video for “Poison,” the latest single from his upcoming FUNERAL album. Over a cacophony of hyper-pop infused production, the track finds DC walking the emotional tightrope between moving on and falling back into a toxic relationship: “Your love is poison but I treat it like it’s medical/And I’m not the only one but girl, you left me skeptical.”

The video for “Poison” is a perfectly fitting visual metaphor for rebuilding a broken heart in the wake of an ill-fated relationship. Taking a solo trip to a carnival, DC arrives with youthful excitement and a glowing smile, ready to be the one playing games this time around. Enlisting his stuffed animal prize to keep him company, DC takes a rollercoaster ride as his mind navigates the highs and lows of his ex-lover. Yet, he never loses that sense of exuberance, knowing that what goes up must come down, but it’s still worth it just to ride that ferris wheel.

The new video single arrives as DC The Don prepares to release FUNERAL this winter. He is currently making stops across the U.S. and Canada on “FUNERAL Tour,“ which kicked off in late October. The tour has been a rousing success, selling out shows in Milwaukee, Cleveland, Philly, New Jersey, Colorado, Montreal, and more. With more tour stops to come in Dallas, Miami, and more, DC concludes the “FUNERAL Tour” in Houston later this month.

“Poison” follows in the wake of “ALL I KNOW” and “SUICIDE” ft. midwxst in DC’s stretch of new singles since releasing My Own Worst Enemy, his second studio album, in February. The project, which has racked up over 53 million streams on all platforms to date, tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: the wholesome RAG3 KIDD and the demonic DONNY. Blending elements of rap, pop-punk, hyperpop, and more, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.

Stay tuned for more from the young artist, including his upcoming tour and third album FUNERAL, as his star continues to rise!

Watch “Poison”: https://youtu.be/j49R6VTqyaQ

Stream “Poison”: http://DCTheDon.lnk.to/Poison

Buy tickets for the “FUNERAL Tour”: https://linktr.ee/DCTHEDONTOUR

Please contact Dan or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 125 million streams across platforms. The artist looks to reach another level with My Own Worst Enemy, his ambitious new album, available everywhere now.