8.5.2022

Video: DC The Don – “HATE IT OR LOVE IT”

The Rostrum Records Artist Embraces His Aggressive Side in His First New Single Since His My Own Worst Enemy Album

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.”– Audiomack

The Video:

Switching effortlessly between melodic anthems and aggressive rage raps, DC The Don brings a new element to the rap scene with his versatility. Today, he shows off his rapidfire bars in the flex-heavy new video for “HATE IT OR LOVE IT,” his first new single since releasing My Own Worst 3nemy. The accompanying video for “HATE IT OR LOVE IT” goes live at 4pm ET/1pm PT on DC’s YouTube channel.

Giving viewers a glimpse into a day in DC’s life, the “HATE IT OR LOVE IT” video finds the young rapper getting ready to take on the world. Empowered by pep talks from idols like Tracy McGrady and Andrew Garfield’s Spider-Man, DC proves he’s the king of his house, putting anyone who gets in his way in their place. Embodying his demonic, red-headed DONNY persona, the Milwaukee-native spits villainous rhymes over a sinister 808-heavy beat, rapping “Hate it or love it/B**ch I’m too hot got my s**t out the oven/Blueberry, Burberry diamonds they bussin.’”

“HATE IT OR LOVE IT” is DC’s first new single since releasing My Own Worst Enemy, his second studio album, in February. The project tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: the wholesome RAG3 KIDD and the demonic DONNY. The album kicks off in DONNY mode, featuring some of DC’s hardest tracks to date, including the massive “ENEMIES,” with a beat that sounds like a malfunctioning supercomputer, and the devilish “MAKAVELI,” a fiery lyrical exercise. As the tracklist progresses, RAG3 KIDD makes his presence felt, emoting over candy-coated production on pop culture-referencing tracks like “iCarly :/,” “Scott Pilgrim,” and “Futurama 2099.”

Blending elements of rap, pop-punk, hyperpop, and more, My Own Worst Enemy both expands and refines DC’s sound, allowing the 22-year-old rapper to showcase every facet of his wide-ranging vocal ability. With production by heavy-hitters like JetsonMade, Starboy, Supah Mario, Trademark Charlie Heat, Astroboy, and more, who deliver DC some of their most adventurous beats, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.

With over 50 million streams to date on My Own Worst Enemy, DC The Don is asserting his place as one of the most exciting and versatile young rappers in the game. Stay tuned and watch his next move.

Watch “HATE IT OR LOVE IT”: https://www.youtube.com/watch?v=b6Vt-vck6aI

Stream” HATE IT OR LOVE IT”: https://rostrum.lnk.to/HATEITORLOVEIT

Buy/Stream My Own Worst Enemy: https://lnk.to/DCTheDonMOW3

Please contact Dan or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 125 million streams across platforms. The artist looks to reach another level with My Own Worst Enemy, his ambitious new album, available everywhere now.