4.13.2022

Video: DC The Don – “i want you <3“

The 22-Year-Old Artist Expands on the Inner Conflict Presented in His Recent Album, My Own Worst Enemy, Letting His Sensitive Side Shine Through As He Prepares to Kick Off the “MOW3 Tour” in Late April

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.”– Audiomack

The Video:

With a genre-spanning versatility brought to life by his ambitious creative vision, DC The Don masterfully toes the line between melodic anthems (delivered by the more tender side of his personality he calls RAG3 KIDD) and hard-biting rage raps (courtesy of the devilish, red-haired DONNY). Giving DONNY the day off, DC offers RAG3 KIDD his spot in the limelight amidst their battle for supremacy, sharing his new 713bran-directed and edited video for “i want you <3” from his recent album, My Own Worst Enemy, available everywhere now via Rostrum Records.

Floating over layers of bubbly synth and booming bass production, courtesy of Trademark, KillMxtt, and XoBenny, “i want you <3” sees RAG3 KIDD flaunting his melodic flows as he comes to grips with the one he truly desires, and all that he hopes to leave behind. After he was seemingly murdered at the hands of DONNY in the video for “Live From The Gutta!” RAG3 KIDD is seen wandering aimlessly through dirt roads and alleyways before arriving at a sunny, seaside paradise. Whether this setting is a brief escape from his conflict from DONNY, or a permanent resting place for the sensitive side of DC’s split personality, it doesn’t stop the young artist from flexing: “Ten pointer diamonds in both of my ears, where I’m from/We don’t call ‘em earrings, I got boogers.”

My Own Worst Enemy tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: RAG3 KIDD, who represents the artist’s more wholesome and romantic side, and DONNY, a demonic, red-haired spitter who emerges on the album’s harder-edged beats. The album kicks off in DONNY mode, featuring some of DC’s hardest tracks to date, including the massive “ENEMIES,” with a beat that sounds like a malfunctioning supercomputer, and the devilish “MAKAVELI,” a fiery lyrical exercise. As the tracklist progresses, RAG3 KIDD makes his presence felt, emoting over candy-coated production on pop culture-referencing tracks like “iCarly :/,” “Scott Pilgrim,” and “Futurama 2099.”

Blending elements of rap, pop-punk, hyperpop, and more, My Own Worst Enemy both expands and refines DC’s sound, allowing the 22-year-old rapper to showcase every facet of his wide-ranging vocal ability. With production by heavy-hitters like JetsonMade, Starboy, Supah Mario, Trademark Charlie Heat, Astroboy, and more, who deliver DC some of their most adventurous beats, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.

Stay tuned for more from the young artist, including the upcoming East Coast leg of his “MOW3 TOUR,” kicking off later this month in Philadelphia!

Watch “i want you <3”: https://www.youtube.com/watch?v=49fZSCwwoVs

Buy/Stream My Own Worst Enemy: https://lnk.to/DCTheDonMOW3

Buy Tickets for MOW3 Tour: https://linktr.ee/DCTHEDONTOUR

MOW3 Tour – East Coast Leg:

4/28 – Philadelphia, PA
4/30 – Greenfield, MA
5/1 – Clifton, NJ
5/5 – Atlanta, GA
5/7 – Orlando, FL
5/8 – Miami, FL
5/27 – Arlington, TX (So What?! Festival)

Please contact Dan or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 125 million streams across platforms. The artist looks to reach another level with My Own Worst Enemy, his ambitious new album, available everywhere now.