2.11.2022

DC The Don Shares Colorful Video for Candy-Coated Banger “PSA“

The Milwaukee-Born Artist Prepares for My Own Worst Enemy, His New Album, Arriving February 18th via Rostrum Records

Dramatizing a Conflict Between the Sensitive RAG3 KIDD and the Aggressive DONNY, the Follow-Up to 2020’s Come As You Are is DC’s Most Ambitious Work to Date

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Video:

Mixing soaring melodies and rapidfire raps, Milwaukee-born DC The Don is a versatile artist with wide-ranging tastes to match. Preparing for the imminent release of his album My Own Worst Enemy, DC shares “PSA,” a new song and video. Floating atop triumphant horns and plinking, xylophone-esque synths, DC flexes his flow fortitude on “PSA,” stuffing as many syllables as he can between 808 thumps and splashing snares. Clocking in at a brisk 87 seconds, the song still packs a creative punch, mixing DC’s fast flows with melodic turns, longing lyrics, and pugilistic punchlines. In the video, DC flashes back to high school, where he congregates with his OUTLAW crew at lunch, study hall, and the hallways after class. The video focuses on DC’s sensitive RAG3 KIDD persona, but the video makes clear that his more aggressive side, DONNY, is always lurking within.

Following in the wake of recent single “Arrest Me,” “PSA” is the latest video to debut from My Own Worst Enemy, DC’s next project, due for an imminent arrival. Following up 2020’s successful Come As You Are, My Own Worst Enemy both expands and refines DC’s sound, drawing inspiration from disparate genres like, emo, trap, and hyperpop to create a launching pad for the artist’s virtuosic vocals. With production by heavy-hitters like JetsonMade, Starboy, Supah Mario, Trademark Charlie Heat, Astroboy, and more, who deliver DC some of their most adventurous beats, the album percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it. The album dramatizes DC’s internal conflict as a battle between two distinct personalities: RAG3 KIDD, who represents the artist’s more wholesome and romantic side, and DONNY, a demonic, red-haired spitter who emerges on the album’s harder-edged beats. My Own Worst Enemy arrives on February 18th via Rostrum Records.

Whoever emerges on top the battle between DONNY and RAG3 KIDD (and by the looks of the MOWE album trailer, RAG3 KIDD looks to be in a bit of a hole), the true winner will be DC’s loyal legion of fans. With My Own Worst Enemy, DC looks poised to expand his fanbase and prove that he’s one of the most versatile artists working.

Watch “PSA”: https://www.youtube.com/watch?v=WlDQNUL1amM

Buy/Stream “PSA”: https://smarturl.it/PSADCTheDon

Watch the trailer for My Own Worst Enemy: https://www.youtube.com/watch?v=wsuAjJFSBcQ

My Own Worst Enemy tracklist:
1. Live From The Gutta!
2. Diamonds & Rubies
3. ENEMIES
4. RIRIS & KYLIES
5. Telfar…
6. MAKAVELI
7. Donny’s Revenge
8. PSA
9. REROUT3
10. i want you <3
11. Arrest Me
12. iCarly :/
13. HOMICID3
14. Heartbreak Summer 3
15. Scott Pilgrim </3
16. DONATELLO
17. ILY
18. IMY 🙁
19. Dr. Strange…
20. 7 Knights
21. FUTURAMA 2099
22. MANIAC

Please contact Gavin or Kevin for more info.

The Background:

A talented artist who mixes emo-influenced vocals with athletic triplet rhymes, Milwaukee’s DC The Don commands a legion of loyal fans–but he has even bigger things in his sights. The rapper moved to Los Angeles in 2016 in pursuit of a basketball career (the 6’7” artist was a recruited ball player and a teammate of current Charlotte Hornets superstar LaMelo Ball), but instead found that his life’s passion resided with music. Now signed with Rostrum Records, DC is pushing his melodic trap sound to over 600k monthly Spotify listeners. After generating over 75 million streams on 2020’s Come As You Are, the rising artist plans to release My Own Worst Enemy, an ambitious album about the conflict between the two sides of his personality, in early 2022.

Links:

instagram | twitter | youtube | soundcloud | spotify

“PSA”: https://smarturl.it/PSADCTheDon / https://www.youtube.com/watch?v=WlDQNUL1amM

“Arrest Me”: https://smarturl.it/DCTheDonARRESTME / https://youtu.be/eR_z5AwClZM

“REROUT3”: https://smarturl.it/DCTheDonREROUT3 / https://youtu.be/bPW6VQAqvIg

“WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW / https://youtu.be/Mg01toG9iHY

“Notice Me”: https://smarturl.it/DCTheDonNoticeMe / https://youtu.be/QqNhO7My9eY

“Megalodon”: https://smarturl.it/DCTheDonMegalodon / https://youtu.be/7xupDj5nYBg

“Ghost Rider”: https://smarturl.it/DCTheDonGhostRider / https://youtu.be/4InxylYqH4s

“ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0

“Worst Day ):”: https://youtu.be/IUma3lyWEMo

Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe