10.8.2021

Video: DC The Don – “REROUT3” (Produced by JetsonMade)

The Milwaukee Native Navigates a Hall of Mirrors and Rocks Supreme in the His Latest Visually Inventive Clip For His Latest Banger

Critical Praise:

“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

The Song + Video:

A versatile talent capable of soaring hooks and rapidfire rhymes, DC The Don contains multitudes.Showing off his rhyming talent in a flex-heavy new video single, DC shares “REROUT3,” from his upcoming album My Own Worst 3nemy. Produced by hitmaker JetsonMade, who lends his signature trampoline 808s, “REROUT3” is a high-energy anthem, as the 22-year-old rapper skates atop blown-out synths with a melodic flow and an audible grin: “She like really fast cars, I went and bought me an Audi.” Dropping today at 6pm ET, the “REROUT3” video benefits from DC’s fondness for visual inventiveness, showing the rapper as he navigates a hall of mirrors, shakes his red dreads during a CGI thunderstorm, and dances by himself in front of a white background. The video is a direct follow-up to “WHAT NOW?“, which has over 1 million plays on SoundCloud after reaching #3 on SC’s New & Hot chart, and arrives in the wake of the boy-band-influenced “Notice Me,” the devilish “Megalodon” and The Sandlot-homaging “Ghost Rider.”

The Milwaukee-born rapper is coming off a successful 2020, marked by his debut album Come As You Are and its deluxe edition. With more than 90 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album was home to DC’s buzzing single “WORST DAY : (“ (15 million total streams), as well as standout ragers like “Wait Your Turn,” “NASCAR RACER,” and “Campfire Story.” Featuring production from Supah Mario, Trademark, SephGotTheWaves, and more, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

With his follow-up to Come As You Are–the ambitious concept album My Own Worst 3nemy–on the way, DC looks to make good on his potential and grow his fanbase even more. Stay tuned for much more music from the one-of-a-kind artist in the weeks to come.

Watch “REROUT3”: https://youtu.be/bPW6VQAqvIg

Buy/Stream “REROUT3”: https://smarturl.it/DCTheDonREROUT3

Please contact Michelle or Kevin for more info.

The Background:

DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 75 million streams across platforms.

Links:

instagram | twitter | youtube | soundcloud | spotify

“REROUT3”: https://smarturl.it/DCTheDonREROUT3 / https://youtu.be/bPW6VQAqvIg

“WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW / https://youtu.be/Mg01toG9iHY

“Notice Me”: https://smarturl.it/DCTheDonNoticeMe / https://youtu.be/QqNhO7My9eY

“Megalodon”: https://smarturl.it/DCTheDonMegalodon / https://youtu.be/7xupDj5nYBg

“Ghost Rider”: https://smarturl.it/DCTheDonGhostRider / https://youtu.be/4InxylYqH4s

“ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0

“Worst Day ):”: https://youtu.be/IUma3lyWEMo

Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe

“Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE&feature=youtu.be / https://smarturl.it/DCTheDonWaitYourTurn

“Hello DC!”: https://youtu.be/FreXBlV57_8