3.7.2023

Video: Danny Towers & DJ Scheme – “Trap Baby” ft. Babyface Ray

“Trap Baby” Follows Up the GOLD-Certified Florida Duo’s Acclaimed Recent Single “Florida Water” ft. Luh Tyler & Ski Mask The Slump God

Critical Praise:

“Danny Towers has always stayed down, whether working on his craft or coming up through the ranks” – XXL

“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

The Video:

Danny Towers and DJ Scheme hit harder than any Florida duo since Marcus Bennett and Mike Lowery. Teaming up with a fellow Bad Boy from a different city, Towers and Scheme share “Trap Baby,” their new collaboration with Detroit star Babyface Ray. A glistening and propulsive anthem, “Trap Baby” matches chiming bells with the distorted drums that define the Michigan rap scene, providing a runway from which Towers and Ray can take off. Towers boasts about how his innovative hustling habits (“trap shut down but I open it for takeout”) fueled his luxurious lifestyle, while Ray follows with a tight sixteen that doubles as an MBA-level business class. Together, the two emcees from opposite ends of the map can rise from rags to riches in just a few easy steps.

“Trap Baby” follows Towers & Scheme’s bruising new single “Florida Water” ft. Luh Tyler & Ski Mask The Slump God, which racked up over 1.5 million combined streams and earned praise from XXL, Stereogum, HotNewHipHop, and more.

Rising in the Florida rap scene that helped birth the SoundCloud underground, the creative relationship Danny Towers and DJ Scheme reaches back over half a decade. Born and raised in Orlando, Towers has been a member of the Members Only and Very Rare collectives since 2015, regularly collaborating with the likes of Ski Mask The Slump God, XXXTentacion, and more. Palm Beach native DJ Scheme worked his way into the scene as a DJ and producer, starting his career as a tour DJ for wifisfuneral before linking up with the Members Only crew shortly afterward.

The duo first officially connected on Scheme’s debut EP PRESEASON, serving up the upbeat “RVD” and the massive underground hit “How You Feel? (Freestyle),“ featuring Ski Mask The Slump God and Lil Yachty, which generated over 100 million on-demand streams en route to GOLD certification by the RIAA. Towers appeared on multiple highlights from Scheme’s FAMILY album, including “E-ER” which reunited the four artists behind “How You Feel?” and once again went GOLD. Both Towers and Scheme are fixtures at Rolling Loud Festival, performing at nearly every event since its founding in 2015.

With more music on the way, Scheme and Towers aim to remind the world that Florida still runs the underground. Stay tuned for more.

Stream “Trap Baby” ft. Babyface Ray: https://music.empi.re/trapbabydannytowers

Watch “Trap Baby” ft. Babyface Ray: https://www.youtube.com/watch?v=Cxu7SiQfm6Q

Watch “Florida Water” ft. Luh Tyler & Ski Mask The Slump God: https://youtu.be/J14-hiZf1Ic

DJ Scheme, Danny Towers & Babyface Ray (Photo credit: @notmanagedbyme)

Please contact Michelle or Chris for more info.

The Background:

DJ Scheme Background

DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.

DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

With his album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.

Links:

Danny Towers & DJ Scheme – “Trap Baby” ft. Babyface Ray: https://music.empi.re/trapbabydannytowers / https://www.youtube.com/watch?v=Cxu7SiQfm6Q

DJ Scheme & Danny Towers – “Florida Water” ft. Ski Mask The Slump God & Luh Tyler: https://music.empi.re/floridawater / https://youtu.be/J14-hiZf1Ic

DJ Scheme – “E-ER” ft. Lil Yachty, Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=KpkHydjPgZg

DJ Scheme – “How You Feel” ft. Ski Mask The Slump God, Lil Yachty & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8