Video: Danny Towers & DJ Scheme “Florida Water” ft. Ski Mask The Slump God & Luh Tyler
The Dynamic Sunshine State Duo Share A Star-Studded First Video Single With Two More Florida Phenoms
“Danny Towers has always stayed down, whether working on his craft or coming up through the ranks” – XXL
“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound
“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times
Bruising emcee Danny Towers and versatile producer/DJ DJ Scheme are crucial figures in the Florida rap scene. Today, the producer/rapper duo recruits two more heavy-hitters from the Sunshine State, teaming up with South Florida superstar Ski Mask The Slump God and 16-year-old phenom Luh Tyler, one of the state’s fastest-rising rappers, for new video single “Florida Water.“ “Florida Water” is a sinister slapper (“this that weed blowin’, lean pourin’, real gangsta music,” intones Danny Towers), combining the smooth rider music of Luh Tyler’s native Tallahassee with the darker edges that have defined the South Florida underground sound.
The song is a showcase for Danny Towers’ bone-deep rasp, as the Orlando native delivers a memorable hook alongside one of his most tongue-twisting verses to date: “Bumper to bumper, I’m in Rancho Cucamonga, I just snuck in with that thumper, n****.” Luh Tyler and Ski Mask The Slump God elevate their games to keep up with their host, the former weaving his signature laid back flow around Scheme’s seismic 808 thumps, and the latter closing the proceedings with a colorful, Chia Pet-referencing verse. In the video, directed by Paperwork Productions, the fearsome Florida foursome gathers in Broward County backstreets, commanding a fleet of off-roaders and dirtbikers as they flaunt their ice and bring out the block to rap along.
Longtime friends and close collaborators, the creative relationship Danny Towers and DJ Scheme reaches back over half a decade. Born and raised in Orlando, Towers has been a member of the Members Only and Very Rare collectives since 2015, regularly collaborating with the likes of Ski Mask, XXXTentacion, and more. Miami native DJ Scheme worked his way into the scene as a DJ and producer, starting his career as a tour DJ for wifisfuneral before linking up with the Members Only crew shortly afterward. The duo first officially connected on Scheme’s debut EP PRESEASON, serving up the upbeat “RVD” and the massive underground hit “How You Feel? (Freestyle),” also featuring Ski Mask The Slump God and Lil Yachty, which generated over 100 million on-demand streams en route to GOLD certification by the RIAA. Towers appeared on multiple highlights from Scheme’s FAMILY album, including “E-ER” which reunited the four artists behind “How You Feel?” and once again went GOLD. Both Towers and Scheme are fixtures at Rolling Loud Festival, performing at nearly every event since its founding in 2015.
With “Florida Water” in the books and more fiery singles to come, Scheme and Towers prepare to make a splash in 2023. Stay tuned for much more.
Watch “Florida Water” ft. Ski Mask The Slump God & Luh Tyler: https://www.youtube.com/watch?v=J14-hiZf1Ic
Stream “Florida Water”: https://music.empi.re/floridawater
(Photo credit: James Pereira)
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DJ Scheme Background
DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.
DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.
With his album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.
DJ Scheme: instagram | twitter | spotify | soundcloud | youtube
Danny Towers: instagram | spotify | soundcloud | youtube
DJ Scheme & Danny Towers – “Florida Water” ft. Ski Mask The Slump God & Luh Tyler: https://music.empi.re/floridawater / https://youtu.be/J14-hiZf1Ic
DJ Scheme – “E-ER” ft. Lil Yachty, Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=KpkHydjPgZg
DJ Scheme – “How You Feel” ft. Ski Mask The Slump God, Lil Yachty & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8