6.23.2021
Video: Cico P – “Half The Time” ft. Kevin Gates
The “Tampa” Hitmaker Gets a High-Profile Co-Sign in the Romantic Clip From His Nawfjaxx Project, Out July 14th
The Video:
Riding a wave of viral momentum with his hit song “Tampa,“ Cico P is seizing his moment. Coming through with a melodic and sensual new video single, Cico shares “Half The Time.” A collaboration with heavy-hitter Kevin Gates, “Half The Time” is a change of pace for the Jacksonville, Texas rapper, trading in his clipped triplets for languid auto-tune as he declares his X-rated intentions. Cico and Gates display a fruitful chemistry, their bottom-of-the-map drawls dovetailing around submerged organ and crisp handclaps, as they work through their feelings, which vacillate between tender and lustful.
In the video, Cico P and Kevin Gates share intimate moments with their lady friends and show off their luxury coupes. Following up the engaging, hometown-set video for “Boogieee,” “Half The Time” is the latest video from Nawfjaxx, Cico’s next project. Delving into Cico’s upbringing in his small East Texas town, and exploring the ins-and-outs of being a rising rap star, Nawfjaxx arrives on July 14th.
“Half The Time” arrives amidst the meteoric rise of Cico’s single “Tampa,” which peaked at #91 on the Billboard Hot 100 in May. Originally released in late 2019, the song began its steep climb in March when the song, and particularly its lyric “that boy bad news he a menace to society,” became the center of a popular TikTok trend, inspiring over 137k video creations and propelling “Tampa” to the top of Spotify’s U.S. Viral 50 chart. Over 57 million streams later (including 7.9 million views on the YouTube video), “Tampa” broke into the Top 50 streaming charts on Apple and Spotify (where it peaked at #47), reached the Top 30 of the U.S. Shazam charts, and the Top 50 of the Rolling Stone Chart. Thanks in part to Tampa, Cico has seen his streams increase over 500 fold, catapulting him to #3 on Rolling Stone’s latest Breakthrough 25 chart and earning Cico recognition from YouTube as an Artist On The Rise. “Tampa” has been featured on prominent Spotify playlists like Rap Caviar, Hip Hop Central, Internet People, and Teen Party, as well as Today’s Hits, Rap Life, Viral Hits, Future Hits, Chill Rap, and On Repeat on Apple Music.
Stay tuned for more music and announcements from Cico P in the coming weeks, including much more information about the Nawfjaxx project.
Watch “Half The Time” ft. Kevin Gates: https://youtu.be/LUHhIlAV13E
Buy/Stream “Half The Time” ft. Kevin Gates: https://cicop.lnk.to/HalfTheTime
Buy/Stream “Tampa”: https://cicop.lnk.to/tampa
Credit: Trent Barboza
Please contact Michelle or Kerry for more info.
The Background:
About Cico P
Born and raised in Jacksonville, TX, Cico P hails from a musical family, with an uncle who taught him everything he knows about rapping and a cousin with serious vocal talent. The 23-year-old artist takes pride in his work ethic, a trait he picked up from his mother and honed for years playing competitive sports. He started making music in 2016, but after a series of family tragedies, Cico dug in his heels, motivating himself to succeed in the rap game by any means necessary: “They believed in me, so I gotta believe in myself,” says Cico. Now with some viral heat, and the determination to turn his hit song into a long and prosperous career, Cico P is looking to permanently put his tiny hometown on the rap map. “I come from the struggle, and where I’m from never left me,” says Cico P, “but I’m ready to break that cycle. It don’t rain forever.” With his viral hit “Tampa” climbing charts, Cico is on the cusp of a rare kind of success.
About Kevin Gates
Kevin Gates transformed into one of the most impactful and inimitable rappers in the game by simply being Kevin Gates. Nearly 15 years into an unbelievable career, he doesn’t chase trends. He doesn’t censor himself. He doesn’t hold back. Instead, he speaks his mind and fulfills every promise. It’s why the Baton Rouge, LA native has racked up 6 billion streams, 6 billion views, and dozens of multiplatinum, platinum, and gold certifications. It’s why he’s logged four Top 5 entries on the Billboard Top 200 in addition to seven Top 5 entries on both the Top Rap Albums Chart and the Top R&B/Hip-Hop Albums Charts. It’s why he’s sold out successive headline tours, delivered show-stopping sets at Rolling Loud and JMBLYA, and ignited arenas with Cardi B. It’s why he’s received various high-profile award nominations. It’s why he’s reached rarified air, emerging as second best-selling hip-hop artist of 2016 only behind Drake. It’s why he’s also spawned countless think pieces. Among those, Pitchfork described 2019’s gold-certified I’m Him as “another showcase for the Baton Rouge rapper’s fully formed and gloriously weird personality” and praised, “The hooks are magnificent, his most boisterous and fine-tuned since Islah.” As always, he doesn’t compromise on 2021’s Only The Generals Part II [Breadwinners Association/Atlantic Records] and more music on the horizon. He’s only gotten better at being Kevin Gates.
Links:
instagram | youtube | tiktok | spotify
“Half The Time” ft. Kevin Gates: https://www.youtube.com/watch?v=LUHhIlAV13E / https://cicop.lnk.to/HalfTheTime
“Boogieee”: https://cicop.link/Boogieee
“See Me”: https://www.youtube.com/watch?v=0lFw8913QbE
“Tampa”: https://cicop.lnk.to/tampa / https://www.youtube.com/watch?v=EN2KZGtBz24