3.30.2021
Video: Chino Cappin – “Shine“
The Silky Smooth Alamo Records-Signed Singer/Rapper Speaks On His Come Up in His Latest Video Single
Critical Praise:
“He explores his relationships with his loved ones on the deeply personal track” – UPROXX
“Dirty South influences and driving top lines set Chino Cappin apart” – Dummy Mag
The Video:
Serving up rhymes with an appealingly raspy tenor, Georgia rapper Chino Cappin is making a name for himself in the Dirty South. Laying out his dreams and aspirations on his latest video single, the Alamo Records signee shares “Shine.” Gliding atop poignant piano chords, Chino flashes his silky smooth pipes, asserting that he has all the qualities needed to reach the top of the rap game: “I be handling business, I’m just focused on riches/Real crazy life that I’m livin’.”
In the video for “Shine,” Chino retreats to a church, as he plays the song on the piano and performs it from the pew. “Shine” is Chino’s latest quality music video, following the February release of Anti-Valentine’s anthem “Fake Love” (135k views) and “Lap Dance,” which generated over 390k YouTube views since its late-December release.
Born and raised in Fort Valley, Georgia, just outside of Atlanta, Chino focused on music as a teenager as a way to escape his rough circumstances. The rapper built a cult following in the Southeast with mixtapes like Cold Hearted and Too Many Losses, which combined strong melodic instincts with braggadocious bars and clear-eyed observations about life on the streets. The 19-year-old artist built buzz with a successful college tour, turning up the heat with recent singles like “Lap Dance,” “NaNaNa,” and “Different,” a collaboration with YSL-affiliated rapper Yak Gotti. He’s earned praise from UPROXX and Dummy Mag, and told his story in an interview with Dirty-Glove Bastard.
Now signed to Alamo Records, Chino Cappin is ready to bring his confident and smooth street music to the general public. Get ready for him to make major moves in 2021.
Watch “Shine”: https://www.youtube.com/watch?v=qmy1SABv3RI
Listen to “Shine”: http://lnk.to/ChinoCappinShine
Please contact Michelle for more info.
The Background:
Chino Cappin is a lyricist and singer of many hats. First and foremost, he’s the voice of the streets, with a background in the slums that has given him the creative drive to progress in the packed hip-hop industry. But in addition to his rough and gruff image, he’s a fun-loving goofball, intense creative, and mastermind of charisma. With co-signs from No Jumper and the UK’s Dummy Mag, it’s clear many people from around the world have begun to tune in to hear what Chino’s been saying and continues to say. To date, Chino has amassed over 1.1 million streams, 900,000+ views, and an Instagram following of 28k+. These are authentic, consistent numbers that reveal a fanbase genuinely attracted to Chino in all capacities. His impact can be attributed to his authentic approach to rap and, surprisingly, his process of making music which is a unique take on two well-tested methods. He typically looks to select beats that evoke emotion and then lay down melodies and write to them. However, he also enjoys going off the top with whatever he’s feeling in the moment as well.
Links:
instgram | twitter | youtube | soundcloud | spotify
“Shine”: http://lnk.to/ChinoCappinShine / https://www.youtube.com/watch?v=qmy1SABv3RI
“Fake Love”: https://www.youtube.com/watch?v=43UaRZedBeA
“Lap Dance”: https://www.youtube.com/watch?v=Cc5nwbQZifw
“NaNaNa”: https://www.youtube.com/watch?v=EbSuagXCqaw