5.13.2021
Video: Chino Cappin – “On My Last”
The Alamo Records Signee Returns To His Home of Fort Valley, Georgia For His Latest Clip
Critical Praise:
“He explores his relationships with his loved ones on the deeply personal track” – UPROXX
“Dirty South influences and driving top lines set Chino Cappin apart” – Dummy Mag
The Video:
With a honeyed tenor and an underdog mindset, Georgia rap-R&B hybrid Chino Cappin won’t stop ’til he reaches the top of the game. Giving the visual treatment to his latest anthem, Chino shares the video for “On My Last.” Featuring a sample of Fabolous’s 2003 hit “Can’t Let You Go,” “On My Last” sends a flex-heavy message to snakes and fake friends that he won’t forget how they treat him before and after he blows up.
In the video, directed by ShotByWolf, Chino calls up a barber to freshen up his beard before recruiting a loyal squad in his hometown of Fort Valley. Chino dons a vintage Clyde Drexler Trail Blazers jersey and a stylish pair of glasses and shows off his Louie V bag as his friends ride dirtbikes and play basketball in the background. “On My Last” is Chino’s first video since “Shine,” which has over 423k views on YouTube since its March release. Chino recently shared a live performance video of “Shine,” in which he’s accompanied by a string quartet.
Born and raised in Fort Valley, Georgia, just outside of Atlanta, Chino focused on music as a teenager as a way to escape his rough circumstances. The rapper built a cult following in the Southeast with mixtapes like Cold Hearted and Too Many Losses, which combined strong melodic instincts with braggadocious bars and clear-eyed observations about life on the streets. The 19-year-old artist built buzz with a successful college tour, turning up the heat with singles like “Lap Dance,” “NaNaNa,” “Fake Love,” and “Different,” a collaboration with YSL-affiliated rapper Yak Gotti. He’s earned praise from UPROXX and Dummy Mag, and told his story in an interview with Dirty-Glove Bastard.
Now signed to Alamo Records, Chino Cappin is ready to bring his tuneful and confident street music to the general public. Get ready for him to make major moves in the months to come, and stay tuned for Ladders, his first project to be released by Alamo, coming this summer.
Watch “On My Last”: https://youtu.be/nOrnGO2V3vs
Buy/Stream “On My Last”: http://smarturl.it/OnMyLastChinoCappin
The Background:
Chino Cappin is a lyricist and singer of many hats. First and foremost, he’s the voice of the streets, with a background in the slums that has given him the creative drive to progress in the packed hip-hop industry. But in addition to his rough and gruff image, he’s a fun-loving goofball, intense creative, and mastermind of charisma. With co-signs from No Jumper and the UK’s Dummy Mag, it’s clear many people from around the world have begun to tune in to hear what Chino’s been saying and continues to say. To date, Chino has amassed over 1.1 million streams, 900,000+ views, and an Instagram following of 28k+. These are authentic, consistent numbers that reveal a fanbase genuinely attracted to Chino in all capacities. His impact can be attributed to his authentic approach to rap and, surprisingly, his process of making music which is a unique take on two well-tested methods. He typically looks to select beats that evoke emotion and then lay down melodies and write to them. However, he also enjoys going off the top with whatever he’s feeling in the moment as well.
Links:
instgram | twitter | youtube | soundcloud | spotify
“On My Last”: http://SmartURL.it/OnMyLastChinoCappin / https://youtu.be/nOrnGO2V3vs
“Shine”: http://lnk.to/ChinoCappinShine / https://www.youtube.com/watch?v=qmy1SABv3RI
“Fake Love”: https://www.youtube.com/watch?v=43UaRZedBeA
“Lap Dance”: https://www.youtube.com/watch?v=Cc5nwbQZifw
“NaNaNa”: https://www.youtube.com/watch?v=EbSuagXCqaw