11.2.2021

Video: Chino Cappin – “Demon“

“Demon” Will Appear On The Alamo Records Signee’s Upcoming Project, Permanently Scarred, Coming Soon Via Alamo Records

Critical Praise:

“It seems Chino Cappin’ has found his own lane, and he performs best when he puts his impressive voice to use.” – HotNewHipHop

“He explores his relationships with his loved ones on the deeply personal track” – UPROXX

“Dirty South influences and driving top lines set Chino Cappin apart” – Dummy Mag

The Video:

Ready to blow up out of rural Georgia, Chino Cappin has built a devoted fan base through his ability to synthesize street rap and passionate R&B. Exuding confidence while flexing his cash, the Fort Valley native shares “Demon,” his new video. Directed by BPace Productions x Goodfellas, the video catches Cappin bouncing between an at-home BBQ with his friends to riding down a Georgia highway while he hangs out the side of a van. Making it known that family comes first, Cappin raps “Middle finger to that girl I know she mad at me / Right there with my daughter where I’d rather be.” Chino Cappin may be a hometown hero and an eligible bachelor, but his child and his career come first in his world.

“Demon” will appear on Permanently Scarred, his new project. Characterized by his usual down to earth lyrics, the new album follows his recent project Ladders and continues his artistic growth. The upcoming project is home to his recent single, “Til The Morning,” a sultry slow jam that was accompanied by a video filled with Casamigos tequila and beautiful women. Permanently Scarred arrives this fall via Alamo Records.

Home to recent videos like the Willie Hutch-sampling “Money On My Mind” and the playful “Still Loading,” Chino’s recent project, Ladders drips with the bravado of a man confident in his abilities, like on the recent single, “Hot Sh*t” ft. Metro Marrs, but also demonstrates the maturity necessary to describe complex relationship scenarios with relatable lyrics. Ladders is home to highlights like the aspirational “Shine,” and the sultry break-up anthem “Fake Love.” Chino has earned praise from UPROXX and Dummy Mag, and told his story in an interview with Dirty-Glove Bastard. Earlier this year, Chino shared F*CC It BaCC To The BasiCs, a new mixtape that finds Chino rhyming over instrumentals from all eras, including samples of songs by Moneybagg Yo, Usher, and more.

With Permanently Scarred, Chino shows that he’s ready to explode out of his hometown in rural Georgia and draw new connections between rap and R&B on a national scale.

Watch “Demon”: https://youtu.be/BhvWizA85FI

Please contact Michelle or Kevin for more info.

The Background:

Chino Cappin is a lyricist and singer of many hats. First and foremost, he’s the voice of the streets, with a background in the slums that has given him the creative drive to progress in the packed hip-hop industry. But in addition to his rough and gruff image, he’s a fun-loving goofball, intense creative, and mastermind of charisma. With co-signs from No Jumper and the UK’s Dummy Mag, it’s clear many people from around the world have begun to tune in to hear what Chino’s been saying and continues to say. To date, Chino has amassed over 1.1 million streams, 900,000+ views, and an Instagram following of 28k+. These are authentic, consistent numbers that reveal a fanbase genuinely attracted to Chino in all capacities. His impact can be attributed to his authentic approach to rap and, surprisingly, his process of making music which is a unique take on two well-tested methods. He typically looks to select beats that evoke emotion and then lay down melodies and write to them. However, he also enjoys going off the top with whatever he’s feeling in the moment as well.