11.10.2022
Video: CEO Trayle – “Nightmares & Dreams” ft. FastMoney Ant
ATL’s Hottest Rap Villain Teams Up With A Chicago Riser On The Latest Video From HH5
Critical Praise:
“The most unnerving villainous laugh you’ll hear this week won’t be in the new Batman movie—it’s in the opening seconds of CEO Trayle’s “Rendezvous.” The way Trayle uses his shapeshifting flow to rattle off threats brings to mind the more sinister side of Chief Keef.” – Pitchfork
“So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor.” – Pitchfork
“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER
“Atlanta’s CEO Trayle is going hard in 2022. The rapper’s earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. “ – HotNewHipHop
“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack
The Video:
CEO Trayle shares “Nightmares & Dreams,” a sinister new video for a highlight from HH5. Produced by Go Grizz, “Nightmares and Dreams” mixes speaker-knocking ATL percussion with modal guitar melodies and ominous piano chords that would not be out of place in the soundtrack of a Universal monster movie. Trayle slithers through the instrumental with his heightened, conversational flow, alternating boasts about his luxurious lifestyle with glimpses of the horror movie-esque reality that he escaped: “Filthy, and if you don’t die you’ll be saying ‘shoulda killed me’/Shot me seven times, rebuilt me/Baby your boyfriend pipsqueak.” The song features a guest verse from Chicago’s Fastmoney Ant, whose motormouthed, high-pitched delivery posits the rising rapper as the Mr. Hyde to Trayle’s Dr. Jekyll. In the video, the two rappers creep around an abandoned building, ignoring caution tape and warning all comers not to step.
“Nightmares & Dreams” is the second video off of HH5, the crowning achievement in a busy year for CEO Trayle. It arrived weeks after Vier, a four-track EP released in July alongside a Q&A with The FADER. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. The rapper explored his trauma and expressed gratitude for the little things on his recent single “July The Fourth,” the EP’s closing track. Vier followed in the wake of Trayle’s 8-song mixtape The Collection, home to highlights like “Of Course,” the tape’s closing track. Trayle recently made a splash with his From The Block freestyle, where he performed his song “Song Cry,” which racked up over 250k views in less than one week.
CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 28-year-old artist’s music found an audience, and earned praise among publications like Pitchfork, Audiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released “Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna.
With HH5 in the books and much more music to come, CEO Trayle is primed to take over the rap game.
Watch “Nightmares & Dreams”: https://www.youtube.com/watch?v=puf4bb3rtSU
Stream HH5: https://ceotrayle.lnk.to/HH5
HH5 tracklist:
- Sincerely Yours
- I Love You But…
- Mathematician
- We So Young
- Nightmares & Dreams ft. FastMoney Ant
- Tired Of Me
- Chokehold
- Spare Me
- Alter Ego
- Craxk Flow
- Unusual
- Closed Captioning
- Pass It On
- Chain Smoking
- Swim
- Red Rum
- What You Know
- Took Some Time
Please contact Michelle, Kevin, or Chris or more info.
The Background:
CEO Trayle has a rare sense of vision. The prolific Atlanta-based rapper and CEO/founder of 1080 Trademark Records sees the music industry the way a great point guard does a basketball court. He understands cause-and-effect, knowing how dropping one frosty, minimalist single will shape the perception around his next project. But occasionally he exceeds even his own expectations. His breakout single, “OK Cool,” a deadpan rebuke to an ex, earned more than 60 million streams, even though Trayle didn’t foresee it as a blockbuster when he made it. The momentum from that track, and its Gunna-assisted remix, paved the way for The Collection, a thrilling, visceral release that showcases the 28-year-old MC’s multi-genre fluency.
Links:
instagram | twitter | youtube | spotify
“Nightmares & Dreams” ft. FastMoney Ant: https://www.youtube.com/watch?v=puf4bb3rtSU
HH5: https://ceotrayle.lnk.to/HH5
“Sincerely Yours”: https://www.youtube.com/watch?v=adbU-O_D6UQ
“I Love You But…”: https://www.youtube.com/watch?v=7kCYJMAB6nU
Vier EP: https://ceotrayle.lnk.to/
“Send My B*tch” ft. Enchanting: https://www.youtube.com/watch?v=cE-FmuvYsc0
“DrillC4”: https://youtu.be/
“July The Fourth”: https://CEOtrayle.lnk.to/julythefourth
“Of Course”: https://www.youtube.com/watch?v=SZazHEsUmDc
The Collection: https://CEOtrayle.lnk.to/thecollection