7.29.2022

CEO Trayle Commemorates a Traumatic Anniversary with the 4-Track Vier EP

The Rising ATL Rapper Teams with Enchanting for the “Send My B*tch” Video

Arriving Along With a Q&A in The FADER, the New EP Continues Trayle’s Run as One of the Sharpest Street Rappers in the South

Critical Praise:

“The most unnerving villainous laugh you’ll hear this week won’t be in the new Batman movie—it’s in the opening seconds of CEO Trayle’s “Rendezvous.” The way Trayle uses his shapeshifting flow to rattle off threats brings to mind the more sinister side of Chief Keef.” – Pitchfork

“So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor.” – Pitchfork

“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER

“Atlanta’s CEO Trayle is going hard in 2022. The rapper’s earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. “ – HotNewHipHop

“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack

The EP + Video:

Speaking softly and carrying many sticks, CEO Trayle‘s smooth flows and deliberately-paced delivery force listeners to pay attention to every word. Rewarding listeners for their close attention, the rapper also known as Mr. Back Door shares Vier, a new EP that further establishes him as one of the slickest and most versatile rappers in the ATL scene. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. The rapper explored his trauma and expressed gratitude for the little things on his recent single “July The Fourth,” the EP’s closing track. Released alongside a Q&A with The FADER, Vier EP is available everywhere via Do What You Love, LLC / 10K Projects.

Though the EP is informed by trauma, it is not all doom and gloom. It kicks off with “DrillC4,” on which Trayle tries his hand on a drill instrumental without losing his signature style. The new EP is home to “Send My B*tch,” a sinuous ride-or-die anthem about a modern day Bonnie & Clyde. On “Send My B*tch,” Trayle goes toe-to-toe with Enchanting, a similarly soft-spoken rapper from The New 1017, bragging about his partner-in-crime’s facility with illicit activities. Enchanting slides through in the song’s second half, proving that she’s one to be feared, perhaps even more than Mr. Back Door himself. In the video, Trayle and Enchanting portray the ultimate stick-up couple, as they execute a honeypot heist and drive off in their Dodge Challenger with a fresh bag.

Vier continues a busy year for the CEO, highlighted by his recent project The Collection. Spanning eight tracks, the project reconciles Trayle’s pugilistic past (represented on songs like “Mr. Door Kicker”) and his luxurious present ( “Buy A Boat,” “Fendi’d Up”). Trayle recently took a trip to New York in the video for “Of Course,” the tape’s closing track.

Freshly signed to 10k Projects, CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 27-year-old artist always stays true to his muse regardless of what’s fashionable, creating music that went against the grain in his home city of Atlanta during the heyday of triplet-driven melodic trap. His music found an audience in Chicago, still home to his largest base of listeners, and among publications like Pitchfork, Audiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released “Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna. “Ok Cool” landed on Happy Halloween C4, a 16-track opus with appearances from Babyface Ray and Doe Boy.

With much more music on the way and much further to rise, CEO Trayle is primed to take over the rap game.

Stream Vier EP: https://ceotrayle.lnk.to/vier

Watch “Send My B*tch” ft. Enchanting: https://www.youtube.com/watch?v=cE-FmuvYsc0

Vier EP tracklist:

DrillC4
Private Matter
Send My B*tch ft. Enchanting
July The Fourth

Please contact Michelle or Myles for more info.

The Background:

CEO Trayle has a rare sense of vision. The prolific Atlanta-based rapper and CEO/founder of 1080 Trademark Recordssees the music industry the way a great point guard does a basketball court. He understands cause-and-effect, knowing how dropping one frosty, minimalist single will shape the perception around his next project. But occasionally he exceeds even his own expectations. His breakout single, “OK Cool,” a deadpan rebuke to an ex, earned more than 60 million streams, even though Trayle didn’t foresee it as a blockbuster when he made it. The momentum from that track, and its Gunna-assisted remix, paved the way for The Collection, a thrilling, visceral release that showcases the 28-year-old MC’s multi-genre fluency.