Video: CEO Trayle – “DrillC4“
The Rising ATL Rapper Shares the Latest Cut From His Vier EP, A 4-Track Snack Pack That Commemorates a Traumatic Anniversary
“The most unnerving villainous laugh you’ll hear this week won’t be in the new Batman movie—it’s in the opening seconds of CEO Trayle’s “Rendezvous.” The way Trayle uses his shapeshifting flow to rattle off threats brings to mind the more sinister side of Chief Keef.” – Pitchfork
“So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor.” – Pitchfork
“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER
“Atlanta’s CEO Trayle is going hard in 2022. The rapper’s earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. “ – HotNewHipHop
“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack
CEO Trayle specializes in sly slick talk, packing his bars with wit and wry menace. Proving that he can master any style, Trayle shares “DrillC4,” a new banger. Populated with ghostly vocal samples and militant snares, “DrillC4” finds the critically acclaimed rapper tiptoeing atop the fast-moving percussion with grace, keeping a deliberate pace as he doles out bits of street wisdom. Though he’s trying his hand a sound popular in Chicago, NY, and the UK, the focus remains firmly on Trayle’s hometown of Atlanta: “Free YSL, still waitin’ on a verdict/Long live Keed, that’s the prince, yeah you heard it/Chop on the top on that, its verdict/Straight out the mud, my Amiri’s dirty.” The song arrives with a Ring Ring Visuals-directed video, which finds Trayle performing the song in NYC, as he stunts in the rain with his Caddy down under the Kosciuszko Bridge (which divides Brooklyn and Queens).
“DrillC4” is the latest missive from Vier, CEO Trayle’s upcoming EP. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. Trayle unpacked his trauma on recent single “July The Fourth,” called a “Song You Need” by The FADER, which closes off the forthcoming EP. Featuring a guest appearance from Enchanting, Vier EP hits the internet this Friday, July 29th via Do What You Love, LLC / 10K Projects.
Vier continues a busy year for the CEO, highlighted by his recent project The Collection. Spanning eight tracks, the project reconciles Trayle’s pugilistic past (represented on songs like “Mr. Door Kicker”) and his luxurious present ( “Buy A Boat,” “Fendi’d Up“). Trayle recently took a trip to New York in the video for “Of Course,” the tape’s closing track.
Freshly signed to 10k Projects, CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 27-year-old artist always stays true to his muse regardless of what’s fashionable, creating music that went against the grain in his home city of Atlanta during the heyday of triplet-driven melodic trap. His music found an audience in Chicago, still home to his largest base of listeners, and among publications like Pitchfork, Audiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released “Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna. “Ok Cool” landed on Happy Halloween C4, a 16-track opus with appearances from Babyface Ray and Doe Boy.
With Vier EP on the way and much further to rise, CEO Trayle is primed to take over the rap game.
Watch “DrillC4”: https://youtu.be/
Vier EP tracklist:
- Private Matter
- Send My B*tch ft. Enchanting
- July The Fourth
CEO Trayle has a rare sense of vision. The prolific Atlanta-based rapper and CEO/founder of 1080 Trademark Recordssees the music industry the way a great point guard does a basketball court. He understands cause-and-effect, knowing how dropping one frosty, minimalist single will shape the perception around his next project. But occasionally he exceeds even his own expectations. His breakout single, “OK Cool,” a deadpan rebuke to an ex, earned more than 60 million streams, even though Trayle didn’t foresee it as a blockbuster when he made it. The momentum from that track, and its Gunna-assisted remix, paved the way for The Collection, a thrilling, visceral release that showcases the 28-year-old MC’s multi-genre fluency.
“July The Fourth”: https://CEOtrayle.lnk.to/julythefourth
“Of Course”: https://www.youtube.com/watch?v=SZazHEsUmDc
The Collection: https://CEOtrayle.lnk.to/thecollection