1.18.2023

Video: CEO Trayle -“Brody Trippin” ft. Baby Drill

Still Rolling Off the Momentum From the Acclaimed Mixtape HH5, ATL’s Slickest Stepper Totes Hardware with Red-Hot Riser Baby Drill in His First New Single of 2023

Critical Praise:

“The fifth installment of CEO Trayle’s Happy Halloween series unspools the rapper’s fears and sorrows into one of the most original rap albums of the year.” – Pitchfork

“So many rappers stay in one gear for an entire song, but Trayle’s music constantly shifts the rhythm, keeping your ears perked so you don’t get lost as he speeds up. He goes from biting punched-in threats and making singsong taunts to an ominous, slithery flow that leaves you looking behind your shoulder to make sure he isn’t talking about kicking in your backdoor.” – Pitchfork

“The hunger in his rapping turns every song into a boxing ring to prove himself victorious.” – The FADER

“Atlanta’s CEO Trayle is going hard in 2022. The rapper’s earned quite the reputation in the rap game over the past few years. Projects like the Happy Halloween series have cemented him as the one to look out for. “ – HotNewHipHop

“On his recent single, “OK Cool,” Trayle takes a conversational approach, making it clear that—no matter what anyone else in his life is on—he’s still up.” – Audiomack

The Video:

CEO Trayle separates himself from the pack with his villainous pen and devious delivery. Unfazed as his opposition flounders, Trayle teams with fellow Atlanta-based riser Baby Drill to share the new video single, “Brody Trippin.” The track finds the pair of tough-talking street rappers taking stone-faced amusement in their mismatched opposition’s inadequacies as they perfect their hustle: “Yo mama say don’t hang with us, we criminals/N****s don’t talk that s*** on IG, post subliminals.”

The video for “Brody Trippin,” directed by Decat, sees Trayle and the Young Nudy-co-signed Baby Drill hauling more hardware than Home Depot employees, wearing black hoodies in place of orange aprons as they hatch their plot. Navigating concrete corridors with power tools in tow, the scenes appear to capture a heist in progress, before the pair finds themselves surrounded by amps in a studio. With the kind of noise they’re making, they don’t need to bust open vault’s to get a bag.

“Brody Trippin” arrives following Trayle’s highly acclaimed mixtape, HH5, which Pitchfork gave its coveted Best New Music designation. HH5 establishes Trayle as one of the slickest talkers in a stacked ATL scene, twirling his soft-spoken and erudite delivery like a cartoon villain twirls his mustache. Creeping over instrumentals like Freddy Kreuger slips through a subconscious, Trayle juxtaposes his sly wit with moments of pathos, toeing the line expertly on tape highlights like “We So Young” and “Took Some Time.” HH5 features some of Trayle’s most expansive production to date, with contributions from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Trayle’s frequent collaborator Stribb, among many others. Home to standout singles like “Chokehold” and the complicated relationship anthem “I Love You But…,“ featured on Drake’s OVO Sound Radio, HH5 is available everywhere via Do What You Love/10K Projects.

HH5 was the crowning achievement in a breakout year for CEO Trayle. Capitalizing on the momentum of Trayle’s viral 2021 hit “Ok Cool,” which generated over 60 million streams and earned a remix from Gunna, 2022 saw the release of Vier, a four-track EP released in July alongside a Q&A with The FADER, and the 8-song mixtape The Collection, home to highlights like “Of Course,” the tape’s closing track. Trayle made a splash in Fall 2022 with his From The Block freestyle, where he performed his song “Song Cry,” which racked up over nearly 2 million views on YouTube.

With HH5 in the books and much more music to come, CEO Trayle is primed to take over the rap game.

Watch “Brody Trippin” ft. Baby Drill: https://youtu.be/6pR5HfJeP5o

Stream HH5: https://ceotrayle.lnk.to/HH5

Please contact Michelle, Kevin, or Chris or more info.

The Background:

CEO Trayle has a rare sense of vision. The prolific Atlanta-based rapper and CEO/founder of 1080 Trademark Records sees the music industry the way a great point guard does a basketball court. He understands cause-and-effect, knowing how dropping one frosty, minimalist single will shape the perception around his next project. But occasionally he exceeds even his own expectations. His breakout single, “OK Cool,” a deadpan rebuke to an ex, earned more than 60 million streams, even though Trayle didn’t foresee it as a blockbuster when he made it. The momentum from that track, and its Gunna-assisted remix, paved the way for The Collection, a thrilling, visceral release that showcases the 28-year-old MC’s multi-genre fluency.