7.22.2022

Central Cee Drops “Doja” Single + Cole Bennett-Directed Video

OUT NOW: https://cench.lnk.to/Doja
WATCH THE VIDEO HERE: https://cench.lnk.to/Doja-vid

Critical Praise:

“If this is him on a mixtape, I’m super excited to hear him on an album. I feel like that can be a moment where we get a full length release from him, that people will start to discover him and be like…oh wait he had these two excellent mixtapes a few years ago, that I didn’t even know about. I feel like that might be the thing to do it.” – Lyndsey Havens, Billboard on Sirius XM

“He’s getting the right co-signs….sky’s the limit for the kid.” – Carl LaMarre, Billboard on Sirius XM

“The new face of drill music” – NME

“It’s been a busy, busy year for West London’s Central Cee. The rapper’s Wild West mixtape, released in the first half of the year, sent him jetting into the big time and things haven’t really slowed down since. A newly reopened live circuit welcomed Cench with open arms and he’s still found time for collabs with the likes of Ed Sheeran, Fredo, OhGeesy, Blanco and quite a few more besides.” – Complex

“Gritty street-level drill from magnetic talent” – The Guardian

“It’s clear the 23-year-old rhymer has made a leap as a clever lyricist” – i-D

“The Party-Starting Rapper Injecting Fun into Drill””- Noisey

The Video:

West London’s Central Cee is back with his new single “Doja.” The track marks a huge moment, as Central Cee becomes the first ever UK artist to have a video directed by the iconic Cole Bennett, and hosted on Lyrical Lemonade.

With an international appeal and high anticipation around his every move, Central Cee is the UK’s hottest and most followed rapper, with a social audience of over 8 million, and an awe-inspiring 2 Billion global artist streams. Transcending the UK rap scene, 65% of Central Cee’s fans are outside of the UK, with him regularly charting across the globe.

Earlier this year, the West London hailing rapper whipped up a frenzy with the release of his critically acclaimed 23 mixtape – a project that debuted at Number 1 in the UK official charts, and followed on from 2021’s Wild West, which was the highest selling British debut project of the year.

Accolades are numerous for this high-flying young artist. Following on from his chart-scaling single and platinum viral hit “Obsessed With You,” Cench released a GRM Daily Duppy, which went on to be the highest charting in history. Earning a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three Brit Award nominations – for Best New Artist, Best Song and Best British Hip Hop, Rap, Grime act. Not forgetting his feature on the platinum-certified “Overseas” with D-Block Europe, which was one of 2022’s highest selling UK Rap singles.

A keen fashion head, Cench has previously dropped a limited run of merch in collaboration with UK Streetwear brands Corteiz, and Trapstar, both of which sold out in minutes.

With co-signs from The Guardian, Pitchfork, NME, Clash, Complex, Crack, Lil Baby, Big Sean, Wizkid, Jacquemus, Louis Vuitton, Virgil Abloh and Drake, Central Cee is the biggest name of the moment and impossible to ignore.

“DOJA” OUT NOW: https://cench.lnk.to/Doja
WATCH THE VIDEO HERE: https://cench.lnk.to/Doja-vid

Please contact Michelle or Kevin for more info.

The Background:

Central Cee has an undeniable magnetism. On Christmas Day 2021, in the wake of his enormous Pink Pantheress-sampling single “Obsessed With You,” he released a GRM Daily Duppy (a performance on one of the UK’s most popular street rap platforms), which went on to be the highest charting in history. This year, after a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three BRIT Award nominations, for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Late last year, Central Cee won Best Male Artist and Breakthrough Artist of The Year at the GRM Awards, accolades which add to his already incredible position as Spotify’s Radar Artist and YouTube’s Artist On The Rise, not to mention his recent double gong win at the MOBO Awards for Best Newcomer and Best Drill Act. The young superstar is currently gracing the cover of The Face Magazine, where he reveals the motivations that drive his rapid rise to the top.

Astounding fans and critics alike, CC’s independently released debut mixtape Wild West was the highest selling independent project of 2021 and 2021’s only UK debut project to go Gold. The mixtape landed in the wake of the hugely successful singles “Loading” and “Commitment Issues”, breaking internationally and sending his name reverberating across the globe. Cench has a keen eye for fashion–on his debut tape campaign, Cench collaborated with UK Streetwear brands Corteiz, and Trapstar on merch lines, both of which sold out within 60 minutes. The 23 mixtape campaign follows on in this vein, with CC releasing his own 23 merch, creating a fan-art led physical edition of the tape, and collaborating with Trapstar on a merch line once again.

With co-signs from The Guardian, Pitchfork, NME, Clash, The Face, Complex, Crack, the late Virgil Abloh and other global music icons, Central Cee is taking over, and the 23 mixtape’s arrival is certain to propel him even further on his unparalleled journey.