12.15.2022

CENTRAL CEE SHARES MELODIOUS NEW SINGLE “LET GO”

WATCH THE VIDEO HERE

Photo credit: Jimmy Fontaine

Critical Praise:

“23 displays just how good Central Cee is in the business of making records.” – The Guardian

“A fast rising voice” – Rolling Stone

“The UK’s new rap superstar” – The Face

A suave demeanor” – Pitchfork

“London’s rapper of the moment” – Evening Standard

“Essential within the scene” – Crack

“Forever-buzzing” – Noisey

“Who is bigger than Central Cee right now?” – NME

“Central Cee deserves his seat at the table.” – Trench

The Announcement:

Central Cee has reached a truly poignant moment in his career, with high anticipation around his every move. Having just concluded the UK and EU leg of his “Still Loading World Tour” with a sold-out and critically lauded moment at Alexandra Palace in London (live streamed by Amazon), as well as fronting the new Jacquemus “Neve World” Winter campaign, Cench has returned with an undeniably addictive new single: “LET GO”. Sampling the hit single “Let Her Go” by Passenger, which was released a decade ago, the new offering is steeped in a warm nostalgia, whilst also marking a groundbreaking moment in this young artist’s catalogue of music.

Long-term fans will recall a time when Cench sang as a default. On “LET GO”, available everywhere now, the West London hailing musician is back to serenading his fans. It’s a love song at its core; but it’s also a stark reminder that Central Cee does not adhere to the rules. Constantly adapting; constantly changing, he is an inimitable talent who on this single, has successfully blended a dulcet and emotive vocal with his instantly recognizable rap flow. A mysterious character, with each release Central Cee is slowly peeling back the layers of his personality. “I need something a lot more fulfilling,” he explains, while discussing love as “quantum physics” and admitting “I don’t know how we got in this mess.”

Stream “LET GO”: https://cench.lnk.to/LET-GO

“LET GO” is accompanied by an impromptu video, shot spontaneously pre-show at Alexandra Palace on November 22nd, by long-term collaborator Kunography. The single is at moments a return to Cench’s more heart-felt releases, such as “Commitment Issues” and platinum viral hit “Obsessed With You,” but also occupies an entirely new space. It’s a developed sonic and an undeniable earworm.

Watch “LET GO”: https://youtu.be/BqucGvLxrEk

“LET GO” follows surprise drop No More Leaks, which also saw the creation of the ‘Live Yours’ youtube channel – the visual home of Central Cee’s record label of the same name, which will highlight different musical artists from across the globe. Featuring tracks “One Up,” “Bumpy Johnson,” and the raw and open “Chapters,” the EP was a defiant statement of intent in the face of those who have been leaking Cench’s music.

Earlier this year, Cench took over the summer airwaves with his global viral smash single “Doja“, a track that saw him become the first ever UK artist to have a video directed by the iconic Cole Bennett, and hosted on the Lyrical Lemonade YouTube channel. Since then, “Doja” has racked up over 350 million global streams and Cench has become the first UK artist to have the most streamed hip hop track globally on Spotify in one week. “Doja” also landed at #2 debut on the UK Official Charts, and has since declared Central Cee as the first UK Solo artist to gain a platinum single in France.

Central Cee is the UK’s hottest and most followed rapper, with a social audience of over 10 million, and an awe-inspiring 2.5 Billion global artist streams. This year, he became the first UK rapper to reach 1 Billion streams in a year on Spotify. Transcending the UK rap scene, 65% of Central Cee’s fans are outside of the UK, with him regularly charting across the globe. His recent LA Leakers freestyle has become the second most viewed on their youtube channel this year.

At the top of 2022, Central Cee whipped up a frenzy with the release of his critically acclaimed 23 mixtape – a project that debuted at Number 1 in the UK official charts, and followed on from 2021’s Wild West, which was the highest selling British debut project of the year.

Without a doubt the biggest name in UK rap of the current moment, Central Cee is impossible to ignore.

“STILL LOADING WORLD TOUR” DATES:
Wed Feb 15: Bottom Lounge, Chicago
Sat Feb 18: Theatre Corona, Montreal
Sun Feb 19: Theatre Corona, Montreal
Wed Feb 22: Big Night Live, Boston
Thu Feb 23: Irving Plaza, New York
Sat Feb 25: The Loft, Atlanta, GA
Tues Feb 28: The New Parish, Oakland, CA
Wed March 1: The Roxy Theatre, Los Angeles

Photo credit: Jimmy Fontaine

Please contact Michelle or Kevin for more info.

The Background:

Central Cee has an undeniable magnetism. On Christmas Day 2021, in the wake of his enormous Pink Pantheress-sampling single “Obsessed With You,” he released a GRM Daily Duppy (a performance on one of the UK’s most popular street rap platforms), which went on to be the highest charting in history. This year, after a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three BRIT Award nominations, for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Late last year, Central Cee won Best Male Artist and Breakthrough Artist of The Year at the GRM Awards, accolades which add to his already incredible position as Spotify’s Radar Artist and YouTube’s Artist On The Rise, not to mention his recent double gong win at the MOBO Awards for Best Newcomer and Best Drill Act. The young superstar is currently gracing the cover of The Face Magazine, where he reveals the motivations that drive his rapid rise to the top.

Astounding fans and critics alike, CC’s independently released debut mixtape Wild West was the highest selling independent project of 2021 and 2021’s only UK debut project to go Gold. The mixtape landed in the wake of the hugely successful singles “Loading” and “Commitment Issues”, breaking internationally and sending his name reverberating across the globe. Cench has a keen eye for fashion–on his debut tape campaign, Cench collaborated with UK Streetwear brands Corteiz, and Trapstar on merch lines, both of which sold out within 60 minutes. The 23 mixtape campaign follows on in this vein, with CC releasing his own 23 merch, creating a fan-art led physical edition of the tape, and collaborating with Trapstar on a merch line once again.

With co-signs from The Guardian, Pitchfork, NME, Clash, The Face, Complex, Crack, the late Virgil Abloh and other global music icons, Central Cee is taking over, and the 23 mixtape’s arrival is certain to propel him even further on his unparalleled journey.