“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex
“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes
“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)
“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork
“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue
A mysterious and mercurial figure who prefers to keep himself tightly wrapped inside one of his signature hoodies, rising rapper $NOT prefers to let his music do the talking. Preparing his most expansive and expressive album to date, $NOT officially announces Ethereal, his next album, coming very soon. Building on the artistic and commercial success of 2020’s Beautiful Havoc, the upcoming album finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Shedding some (though not too much)of the misanthropy that animated his early hits like “GOSHA,” $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s newly-revealed cover.
The album alternates soul-searching ballads like “BLUEMOON” with amped, pugilistic anthems like the recent single “GO!“. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP Rocky, Juicy J, and Joey Bada$$. Featuring additional appearance from Teddi Jones, Ethereal arrives on February 11th via 300 Ent.
Though $NOT did not release a project in 2021, he made major moves that helped him grow his audience to more than 9 million monthly listeners on Spotify. Last April, $NOT connected with regular collaborator Cole Bennett to release the video for “Whipski” ft. Lil Skies, a video that racked up over 10 million views. He made his Billboard Hot 100 debut with his appearance on the GOLD-certified “Tell Em” by Cochise, connected with Kevin Abstract and slowthai for Abstract’s acclaimed single “SLUGGER,” collabed with DJ Scheme for “Blue Bills” (24 million Spotify streams), leant his talents to “Calabasas” (16 million Spotify streams) by rising star SSGKobe, and earned placements on the cover of publications like Miami New Times, VIPER Mag, KAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash, and completed the U.S. leg of his headlining “WORLD TOUR,” which finished up in Rolling Loud California in San Bernardino in December. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of his melodic single “RED.“
With Ethereal, $NOT releases his most mature and wide-ranging project to date. Keep an eye on the young rapper as he continues to evolve into a star on his own uncompromising terms.
Check out the new cover art for Ethereal: https://www.instagram.com/p/CY9d7GElnmp/
Watch “GO!”: https://youtu.be/XYnMAnZTQu0
Buy $NOT merch: https://www.roseingoodfaith.com/collections/x-not
Ethereal tracklist:
1) My World (Intro)
2) Doja ft. A$AP Rocky
3) BLUE MOON ft. Teddi Jones
4) Go
5) 5AM
6) ALONE ft. Trippie Redd
7) BENZO
8) EYE EYE EYE ft. Kevin Abstract
9) Euphoric
10) Halle Berry ft. Juicy J
11) How U Feel ft. Joey Bada$$
12) Fighting Me
13) high IQ
14) Once Upon A Time (Outro)
Please contact Michelle or Kerry for more info.
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“GO!”: https://youtu.be/XYnMAnZTQu0
“RED”: https://snot.ffm.to/red / https://youtu.be/wYTQ5ELGH-M
Buy $NOT merch: https://www.roseingoodfaith.com/collections/x-not
“Whipski” ft. Lil Skies (dir. by Cole Bennett): https://snot.ffm.to/whipski / https://youtu.be/Et6RbSRQsps
“Life”: https://youtu.be/63DoeeYqHMg
“Sangria” ft. Denzel Curry: https://snot.ffm.to/sangria / https://www.youtube.com/watch?v=ES5vq_385HU
“Like Me” ft. iann dior: https://youtu.be/SA9binN4wJs
“Watch Out”: https://www.youtube.com/watch?v=ZcXAy94Ou6U
“Who Do I Trust?”: https://youtu.be/c6vWXsSGaiU
Beautiful Havoc: https://snot.ffm.to/beautifulhavoc
“Mean” ft. Flo Milli (dir. by Cole Bennett): https://snot.ffm.to/mean
“Revenge” (dir. by Cole Bennett): https://snot.ffm.to/revenge
Buy $NOT merch: shop.snot.xyz
“Can You Help Me”: https://snot.ffm.to/canyouhelpme
“BERETTA” ft. wifisfuneral: https://www.youtube.com/watch?v=mzHK5M9uoEA
“Moon & Stars” ft. Maggie Lindemann: https://www.youtube.com/watch?v=hHjyKQiuTyg
– TRAGEDY +: https://snot.ffm.to/tragedy