Photo credit: Ellington Hammond
Critical Praise:
“How Trippie Redd Keeps The SoundCloud Rap Spirit Alive” – Rolling Stone
“Redd’s gifts for melody and mood are strong” – Pitchfork
“Trippie Redd woke up hungry and he’s getting in everyone’s face” – HotNewHipHop
The Announcement:
Since emerging as a leading light of the SoundCloud rap movement in the late 2010s, Trippie Redd has continued to push his sound to the limits, channeling the era’s freewheeling spirit all these years later. This week, a song that Trippie’s song “Wish,” his collaboration with Diplo, made its debut on the Billboard Hot 100, hitting the chart at #88 over 7 years after its original release. A wistful and emotional effort, “Wish” became an outlet for collective nostalgia when the song, and especially his dramatic Trippie’s 2019 Audiomack Trap Symphony performance, became the subject of a viral social media trend. Inspired by Trippie’s impassioned lyrics–“Baby, what you wishin’ for?/Maybe you should wish it more”–fans reflect on how their lives have changed and stayed the same since 2019: couples reminisce about their early days together, mothers marvel at how much their children have grown, and grown brothers remember their time under the same roof.
Powered by that emotional trend, the original and orchestral versions of the song have generated over 1.2 million creations and over 8 billion views across platforms like TikTok, Instagram Reels, and YouTube Shorts, leading to over 1.5 million daily streams and 10.5 million weekly streams across platforms. The song’s newfound success arrives at an auspicious moment for Trippie Redd, as he enters a new phase of his life and career, channeling his new experiences as a father and SoundCloud rap big bro into his upcoming album, NDA.
Arriving this Fall via a partnership between his longtime label 10K Projects and Atlantic Records, NDA plays with themes of nostalgia and maturity, as the one-time teenage hellion reckons with his newfound responsibilities. The project features some of his most ambitious and expansive music to date, including the recent Nick Mira-produced “Sketchy,“ and the apocalyptic, Ashanti-sampling “World Boss.”
Diamond-certified, global phenom, Trippie Redd is one of the most prolific, genre-defying artists of his generation. With a career total of nearly 14B streams worldwide to date, Trippie is a true trailblazer of his sound and has influenced and molded the sound of an entire generation, while working with a wide array of acclaimed artists ranging from Travis Scott, Young Thug, Juice Wrld, Playboi Carti, and Lil Wayne to Diplo, Marshmello and KSI, among many others. Now 26-years-old and a new father, Trippie embarks on a new chapter, expanding his sound and subject while staying true to the rebellious spirit that made him one of his generation’s most vital stars.
Stay tuned for more information on NDA, coming very soon.
Please contact Michelle or Chris if interested in talking with Trippie Redd.
Michael Lamar White IV, better known as Trippie Redd, is a rapper from Canton, Ohio. Trippie Redd has achieved significant certification milestones, including a diamond RIAA certification for “Fuck Love,” 4x platinum for “Dark Knight Dummo,” and 3x platinum for both “Taking A Walk” and “1400 / 999 Freestyle.” To date, he has amassed 16.9 billion global streams and 12.8 billion US streams, cementing his place as a key figure in modern rap.
After releasing early mixtapes like Beast Mode and Awakening My Inner Beast, he gained widespread attention with 2017’s A Love Letter to You, which reached the Top 100 of the Billboard 200. As his fame grew, Trippie relocated from Ohio to Miami. A Love Letter to You 2 debuted in the Top 40 of the Billboard 200, and later that year, he scored his first Hot 100 entry with the Travis Scott-assisted “Dark Knight Dummo.” In 2018, Trippie released his debut studio album, Life’s a Trip, followed by A Love Letter to You 3, continuing his mix of sung and rapped emotional tracks. His second studio album, !, inspired by XXXTentacion, arrived in 2019, and A Love Letter to You 4 earned him his first #1 on the Billboard 200. In 2021 and 2022, Trippie kept up momentum with Trip at Knight, featuring collaborations with Drake, Lil Uzi Vert, and Playboi Carti. In 2023, he released A Love Letter to You 5 and the Saint Michael V2 album. In 2024, he dropped singles like “Murderman” with LAZER DIM 700, “LGLG,” and “Bando Kid.”
Trippie’s next album, NDA, is due in Fall 2025.
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“Sketchy”: https://www.youtube.com/watch?v=S3edLt0E3Sk
“World Boss”: https://trippieredd.lnk.to/worldboss / https://youtu.be/1ykDy_S97lA
“Woke Up” / “The Face”: https://trippieredd.lnk.to/WokeUp_TheFace
“Woke Up” / “The Face” 2-Part Music Video: https://youtu.be/1ykDy_S97lA