“Itâs been a busy, busy year for West Londonâs Central Cee. The rapperâs Wild West mixtape, released in the first half of the year, sent him jetting into the big time and things havenât really slowed down since. A newly reopened live circuit welcomed Cench with open arms and heâs still found time for collabs with the likes of Ed Sheeran, Fredo, Oh Geesy, Blanco and quite a few more besides.” – Complex
“Gritty street-level drill from magnetic talent” – The Guardian
“Central Cee clearly has the tenacity and notoriety to resonate, while leaving room for allure; it makes his approach to the mic all the more fascinating.” – NME
“The Party-Starting Rapper Injecting Fun into Drill” – Noisey
Currently breaking globally in a way no UK rapper has done before, Central Ceeâs rise has been exponential. With over 1 billion global streams in the past 12 months, today [February 25th, 2022] the 23-year-old rapper shares his highly anticipated 23 mixtape with the world. A matured and elevated sound, the 15 track project delves deeper into Cench’s mysterious character, sharing some of his most personal moments to date.
Cench kicked off 2022 with âRetail Therapy,â a hard-hitting, jazz-sampling video single (8+ million views), and  âCold Shoulder,” which explores the realities of Central Ceeâs past and the process heâs currently going through. Last week, Cench hit back at the haters with the powerful âKhabib,” which arrived with a stellar visual shot in the mountains of  Snowdonia, Wales. The “Khabib” video racked up more than 4 million YouTube views in just its first week of release, and debuted at #22 on the UK’s Official Charts.
Last night, ahead of the tape’s release, Central Cee shared âStraight Back To It.â A declaration of intent before he broke the unrivaled anticipation for 23, âStraight Back to Itâ also features a moment of spoken guidance from D Block Europeâs Young Adz.
From the dulcet tones of the romantic âMrsâ to the frank and honest family sentiment of âLil Bro,â 23 is an inimitable offering; showcasing a breadth of talent and developing sound from Central Cee. A genre-busting project, the tape also reveals brand new music in the form of âUngrateful,â âBunda,â âAir BnB,â, âNo Pain,â âTerminal 5,â â8 Ball,â âEurovision,â and âEnd of The Beginning,â which features UK superstar Dave playing the piano. The continent-spanning, multi-lingual “Eurovision” marks the first time Cench welcomes featured artists to one of his tapesâRondodasosa, Baby Gang, A2Anti, Morad, Benny Jr, and ASHE 22.
Central Cee is taking over and the 23 mixtapeâs arrival is certain to propel him even further on  his unparalleled journey from West London’s Shepherd’s Bush to the ranks of hip-hop’s global elite.
Buy/Stream 23: https://ada.lnk.to/Cench23
Watch “Straight Back To It”:Â https://ada.lnk.to/StraightBackToIt-Vid
Buy Central Cee merch:Â https://ada.lnk.to/23-Store
Read Central Cee’s recent cover story in The Face:Â https://theface.com/music/central-cee-cench-23-mixtape-rap-hip-hop-drill-ybeez-volume4-issue10
23Â Tracklist:
Please contact Michelle or Kevin for more info.
Central Cee has an undeniable magnetism. On Christmas Day 2021, in the wake of his enormous Pink Pantheress-sampling single âObsessed With You,” he released a GRM Daily Duppy (a performance on one of the UK’s most popular street rap platforms), which went on to be the highest charting in history. This year, after a stellar position in 2022âs BBC Sound Poll, Central Cee consequently received an astounding three BRIT Award nominations, for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Late last year, Central Cee won Best Male Artist and Breakthrough Artist of The Year at the GRM Awards, accolades which add to his already incredible position as Spotifyâs Radar Artist and YouTubeâs Artist On The Rise, not to mention his recent double gong win at the MOBO Awards for Best Newcomer and Best Drill Act. The young superstar is currently gracing the cover of The Face Magazine, where he reveals the motivations that drive his rapid rise to the top.
Astounding fans and critics alike, CCâs independently released debut mixtape Wild West was the highest selling independent project of 2021 and 2021âs only UK debut project to go Gold. The mixtape landed in the wake of the hugely successful singles âLoadingâ and âCommitment Issuesâ, breaking internationally and sending his name reverberating across the globe. Cench has a keen eye for fashionâon his debut tape campaign, Cench collaborated with UK Streetwear brands Corteiz,  and Trapstar on merch lines, both of which sold out within 60 minutes. The 23 mixtape campaign follows on in this vein, with CC releasing his own 23 merch, creating a fan-art led physical edition of the tape, and collaborating with Trapstar on a merch line once again.
With co-signs from The Guardian, Pitchfork, NME, Clash, The Face, Complex, Crack, the late Virgil Abloh and other global music icons, Central Cee is taking over, and the 23 mixtapeâs arrival is certain to propel him even further on his unparalleled journey.
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23:Â https://ada.lnk.to/Cench23
“Straight Back To It”:Â https://ada.lnk.to/StraightBackToIt-Vid
“Khabib”: https://ada.lnk.to/Khabib / https://www.youtube.com/watch?v=x-wf8Yb5ZCM
“Cold Shoulder”:Â https://www.youtube.com/watch?v=8efu1VaDk0c
“Retail Therapy”:Â https://www.youtube.com/watch?v=G1CbX1k9m5Q
“Commitment Issues”:Â https://www.youtube.com/watch?v=WbHGtGSwoGA
Wild West:Â https://ada.lnk.to/Wild-West
“Loading”:Â https://www.youtube.com/watch?v=1Ok-i3uGXkM
“Day In The Life”:Â https://www.youtube.com/watch?v=sq2JJf7jB00