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9.5.2025

Trippie Redd Begins the Road to NDA, His Next Album, with “World Boss,” His Epic New Single and Music Video

“World Boss” is Available Everywhere via 1400 Ent. / 10K Projects / Atlantic

Stream HERE
Watch HERE

Featuring Elements “Rock Wit U” by Ashanti, “World Boss” is an Apocalyptic Showcase For the Diamond-Certified 26-Year-Old’s Hypnotic Melodies

Critical Praise:

“How Trippie Redd Keeps The SoundCloud Rap Spirit Alive”Rolling Stone

“Redd’s gifts for melody and mood are strong”Pitchfork

“Trippie Redd woke up hungry and he’s getting in everyone’s face”HotNewHipHop

The Song + Video:

Nearly a decade since emerging as a teenager with some of the SoundCloud era’s biggest hits, Trippie Redd is ready to start a new phase of his career. The Diamond-certified artist and new father combines the underground sounds of multiple eras with “World Boss,” his new single and music video. Following Trippie’s summer release of the 2-pack “Woke Up” / “The Face,” featuring drops by DJ Drama, “World Boss” is the latest glimpse of NDA, Trippie’s next album, arriving this fall via a partnership between his longtime label 10K Projects and Atlantic Records.

Stream “World Boss” HERE
Watch the “World Boss” video HERE
An apocalyptic banger with stadium-sized scope, “World Boss” shapeshifts between samples of the lush R&B of Ashanti’s “Rock Wit U” with the invigorating a capella chants of a raucous crowd, the juxtaposition contrasting Trippie’s peaceful home life with the chaotic energy of the outside world. Trippie’s voice floats above booming 808s and monster movie synths, as he alternates a hard-charging flow with smooth intonations of the song’s message: “Whole world’s on fiiiiire.” Directed by Trippie Redd and Cam Videos, the video for “World Boss” finds Trippie enjoying a night in his hometown of Miami, as he sets off fireworks and escapes in one of his many supercars.

Diamond-certified, global phenom, Trippie Redd is one of the most prolific, genre-defying artists of his generation. With a career total of nearly 14B streams worldwide to date, Trippie is a true trailblazer of his sound and has influenced and molded the sound of an entire generation, while working with a wide array of acclaimed artists ranging from Travis Scott, Young Thug, Juice Wrld, Playboi Carti, and Lil Wayne to Diplo, Marshmello and KSI, among many others. Now 26-years-old and a new father, Trippie embarks on a new chapter, expanding his sound and subject while staying true to the rebellious spirit that made him one of his generation’s most vital stars.

Stay tuned for more information on NDA, coming very soon.

Please contact Michelle or Chris if interested in talking with Trippie Redd.

The Background:

Michael Lamar White IV, better known as Trippie Redd, is a rapper from Canton, Ohio. Trippie Redd has achieved significant certification milestones, including a diamond RIAA certification for “Fuck Love,” 4x platinum for “Dark Knight Dummo,” and 3x platinum for both “Taking A Walk” and “1400 / 999 Freestyle.” To date, he has amassed 16.9 billion global streams and 12.8 billion US streams, cementing his place as a key figure in modern rap.

After releasing early mixtapes like Beast Mode and Awakening My Inner Beast, he gained widespread attention with 2017’s A Love Letter to You, which reached the Top 100 of the Billboard 200. As his fame grew, Trippie relocated from Ohio to Miami. A Love Letter to You 2 debuted in the Top 40 of the Billboard 200, and later that year, he scored his first Hot 100 entry with the Travis Scott-assisted “Dark Knight Dummo.” In 2018, Trippie released his debut studio album, Life’s a Trip, followed by A Love Letter to You 3, continuing his mix of sung and rapped emotional tracks. His second studio album, !, inspired by XXXTentacion, arrived in 2019, and A Love Letter to You 4 earned him his first #1 on the Billboard 200. In 2021 and 2022, Trippie kept up momentum with Trip at Knight, featuring collaborations with Drake, Lil Uzi Vert, and Playboi Carti. In 2023, he released A Love Letter to You 5 and the Saint Michael V2 album. In 2024, he dropped singles like “Murderman” with LAZER DIM 700, “LGLG,” and “Bando Kid.”

Trippie’s next album, NDA, is due in Fall 2025.


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“World Boss”: https://trippieredd.lnk.to/worldboss / https://youtu.be/1ykDy_S97lA

“Woke Up” / “The Face”: https://trippieredd.lnk.to/WokeUp_TheFace

“Woke Up” / “The Face” 2-Part Music Video: https://youtu.be/1ykDy_S97lA