3.29.2023

TikTok Treats, Week of March 27th

Taylor Reaches the Top 20 with a New Old Song, Rauw and Rosalía Publicly Display Their Affection, an Unexpected Legion of Virtual Dancers, and More from Music On TikTok

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out this week’s trends below:

• A romantic anthem about falling for someone new, “All The Girls You Loved Before” (42K+ creations) is the latest Taylor Swift song to win over the hearts of the TikTok community. Creators on #SwiftTok proudly use the song, a leftover from her 2019 Lover album that saw official release for the first time last week, to show off how much they love their partner, exclaim how they would want to marry the person who posted them to the song, and share advice for finding the right partner. In other creations, creators prove their cats are the biggest Swifties, joke about how upset they would be if their ex posted their new partner to the song, and display their dedication to cherishing the confetti they saved from The Eras Tour. Powered in part by its TikTok success, “All The Girls You Loved Before” debuted at #12 on the Billboard Hot 100.
• Latin superstars Rosalía and Rauw Alejandro introduced their new EP RЯ with a very public display of affection on TikTok earlier this month. The song introduced in that video, which generated over 32 million views, was “Beso,” which has developed into a major trending hit on the platform. With over 188.2K video creations in just two weeks, “Beso” is the go-to soundtrack for creators who want to show their love for their longtime partner, or wish they had someone they felt as strongly about as Rauw and Rosalía feel about each other. The superstar duo made even more headlines last week–when they weren’t showing off their recipe for piña coladas, they revealed that they are engaged.

• The TikTok community has a knack for creating heartwarming trends that allow them to show love to their friends and families. In recent weeks, Scotty McCreery’s 2018 country ballad “Five More Minutes” inspired a tear-jerking trend of creators mourning the memory of their departed loved ones. Boasting over 31.2K total creations, the song finds creators sharing their favorite memories with their grandparents, remodeling their dad’s old truck, and reflecting on fun times with their siblings. In other recent videos, creators reminisce on their last days as an all-star cheerleader and share clips of Scotty McCreery performing “Five More Minutes” live at a concert.
• The TikTok community loves to shake a tailfeather and Nina Sky’s 2004 hit “Move Ya Body” is the perfect soundtrack for creators to showcase their moves. Garnering over 326K total creations, a remixed version of the pop dancehall bop finds creators putting their spin on choreography by creators @harleyhaisleyyy and @leroy_wielink. Inspired by the sounds of the sister duo’s bop, creators show off their ability to move their bodies with the assistance of their children, dance partners, and friends. Thanks to a boost from TikTok, “Move Ya Body” earned a top 10 spot on TikTok’s US Top Trending Tracks chart this week.
• With trending hits like “My Type,” “Tap In,” and “Best Friend” ft. Doja Cat already under her belt, Saweetie is a TikTok favorite. The Bay Area rap princess is back this week with a new baddie anthem for every “BO$$ CHICK” on TikTok. A song about empowerment and confidence, the high-energy banger has racked up over 263K total creations and inspires a wide array of creations, from gym routines to impressive color theory makeup tutorials. It also soundtracks a trend of creators revealing their favorite beverages, including McDonald’s Hi-C Orange and fun, green St. Patrick’s Day drinks. Putting her own spin on the trend, Saweetie also showed off what’s in her cup with fellow TikTok favorite and rapper Baby Tate, while they were filming the video for the remix to Baby Tate’s TikTok-trending “Hey, Mickey!”
• A heart-rending ballad and a classic of many school slow dances, Irish rock band The Cranberries’ song “Linger” was one of the biggest alt rock hits of the 1990s. The lovely 1993 song is experiencing a second life as the soundtrack of an odd, and oddly-charming, new trend, making use of the user-created “Dancers Generator” filter. The filter magically transforms anything creators point their camera at and turns them into an army of dancing figures (cartoonish, humanoid shapes that resemble the old AIM logo), who breakdance to the beat of the music. With over 26k creations to date, “Linger” has soundtracked the transformations of unsuspecting boyfriends, bottles of Aquapher, mechanical pencils, old dolls, adorable dogs, and much more, into their best dancing selves.

Visit TikTok’s Newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
TikTok Trends Assemble: Fresh x Reckless, Taylor Swift & Much More
Madonna, Brent Faiyaz, Destroy Lonely & More from Music on TikTok
On TikTok: De La, Bieber, Tank & The Bangas, and More
On TikTok: The “Buddy Holly” Lick, Dogg Transformations, and More
RiRi Returns, Superstar Pride Shines, and TikTok Trends That Prove
On TikTok: Skrillex & Fred Again.., Philly Club, and New Trends From Rising Artists
Grammy Winners, Mariah’s “Wrap,” “Mrs. Right,” and more
Celine Brings It All Back, Tech N9ne Celebrates the Chiefs, Plus More TikTok Music Stories
Pink Floyd’s New Great Gig, PARTYNEXTDOOR’s Sped Up Makeover, & More on TikTok
Miley and Shakira Get Petty, Miguel’s “Sure Thing” Revival, and More TikTok Music Stories
TikTok Welcomes 2023 with Timbaland Jams, K-Pop Bangers, and Multilingual Raps 
Music on TikTok: 21 Savage, Mark Ronson & Amy Winehouse, and Ice Spice Headline a Star-Studded Week of Trends
SZA’s ‘SOS’ Signal, Coi and Busta Mash Up, Plus More TikTok Trends to Close Out 2022
Metro & The Weeknd, Lady Gaga, Baile Funk and More TikTok Trends to Warm Up The Winter
2022 For You: TikTok’s Top Songs, Artists, and Music Stories of 2022
Blink 182, Lil Yachty, Cardi & GloRilla, and More from Music On TikTok
Taylor Track Reveals, Sam Smith + Kim Petras, and More From Music on TikTok
BLACKPINK, Steve Lacy, and The Smashing Pumpkins Lead a Busy Week of Music on TikTok
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More
TikTok’s 2021 Music Report: Key Takeaways
TikTok Reveals Top Songs of 2021, Incl. Doja Cat, Coi Leray and More