New York, NY (December 8, 2025) – Babygrande Records proudly announces the appointment of Shiest Bubz as the label’s new VP of A&R, marking a major expansion of its creative leadership and artist-development vision.
A legendary figure in New York City’s underground scene, Shiest Bubz has long been recognized as a cultural gatekeeper, entrepreneur, and curator with an unparalleled ability to identify and amplify emerging talent. From his early role in elevating The Diplomats to building the Smoker’s Club brand into a nationwide cultural movement, Bubz has continuously shaped the sound, style, and narrative of East Coast hip-hop.
In his new role at Babygrande, Shiest Bubz will oversee the label’s A&R strategy, lead the discovery and development of new artists, and help strengthen Babygrande’s presence across both mainstream and underground markets. His unique ear, extensive network, and visionary creative instincts arrive at a pivotal moment for the label, as it continues to sign and cultivate some of the most compelling artists in contemporary music.
Shiest Bubz’s influence spans far beyond the studio. As a community builder and trusted voice, he has consistently created platforms for artists to grow, whether through live events, content, or cultural storytelling that resonates with fans worldwide.
“Shiest is a true architect of culture,” said Chuck Wilson, Founder and CEO of Babygrande Records. “His impact on the city, his taste, and his ability to galvanize talent are unmatched. We’re thrilled to welcome him into a leadership role where he can elevate the next generation of artists alongside our team.”
The addition of Shiest Bubz signals a renewed creative era for Babygrande Records, reinforcing the label’s continued mission to champion boundary-pushing talent, like acclaimed rapper and Babygrande signee Stove God Cooks, and meaningful artist development.
For inquiries, please contact:
michelle@audibletreats.com
kevin@audibletreats.com
Babygrande is an American independent record label and creative collective comprised of musicians, filmmakers, photographers, painters and writers. Founded in 2001 by Chuck Wilson, former Director of A&R at Priority Records/EMI, Babygrande has emerged as one of the premier independent labels operating today. Babygrande has a catalog of over 3000 albums, music videos, and online content that includes Hip-Hop, EDM, indie rock and everything in between. Babygrande has helped launch the careers of new artists and has nurtured the careers of seasoned veterans. As it heads towards its 25th Anniversary, Babygrande continues to focus on quality music and working with artists whose work ethic, craftsmanship, talent and sounds are superior.
Links:
Babygrande: official site | instagram | youtube